One.com 2025 review: the back-to-basics website builder

One.com is one of the most popular website builders today, and even though it may not be as detailed in its features offering as some other favourites for photographers or artists, it has made a name for itself as a platform that's easy to use and get to grips with. We have reviewed the latest, newly AI-integrated (of course) version of it to see if it matches up with the best in the business yet...

Generative AI features

Although you can start off with a template, the primary approach is to generate a website with AI. This is quite a pleasant experience as One.com will ask you some very direct questions, as opposed to approaching you with the typical “Tell us about your website” prompt that can be difficult to answer. Within the first few seconds you’ll choose which of the suggested functionalities you want, for example eat-in, delivery, and/or takeaway if you choose “Coffee shop” as your website category. Some of the questions are very attentive — for example in one of the websites that I set up, I was asked if I wanted to present myself as an “I” or a “we.” You’ll wrap up by previewing color themes on your rather impressive AI-generated website.

Once you’ve got a template sorted you can also use AI to generate text content, but there aren’t any AI features beyond that. In particular, an AI logo generator is sorely missed.

Templates

The templates range from bad to great, so there’s definitely some variety there, but many of them are too simple to be classified as either, which is good if you really want to dig your heels into the design tools and craft something bespoke.

Design tools

Adding elements to the page and aligning them is easy enough. There are grid lines to snap to (although not many) and maintaining consistent spacing is easy too, thanks to said snapping. However, besides the sections themselves, there isn’t any fluidity — elements have fixed dimensions, and while there is a separate mobile version for you to work with, your desktop version will overflow the viewport at some point, which is disappointing.

You can add text and text-based components, images, galleries, image sliders, videos, buttons, a wide variety of pre-made sections and containers, contact information, social links and social embeds, third-party widgets, product grids and product features, your logo, navigations, tables, documents, and custom code (before the or only).

One.com provides thousands of images that you can use for free. You can also insert Shutterstock images, although these will need to be purchased.

Containers are just boxes in a range of styles (e.g., rounded corners) — they’re not revolutionary but it’s a nice quality-of-life feature to have.

Most website builders enable you to maintain visual consistency using colour themes, text styles, and sometimes button styles, but One.com goes way beyond this with link, menu, and table styles too. There’s a hub for managing these (as you’d expect), but it’s so refreshing to have access to them in-context as well.

Finally, editing the design is quite fun once you’ve become proficient with the interface, which is fast, responsive, and makes perfect sense.

There isn’t much to say about special effects. You can implement scroll effects (fixed and parallax), but that’s about it. That being said, perhaps you’ll appreciate One.com’s simplicity.

Other features

There are some other features. For example, retail businesses will be able to set opening hours.

Other features include:

• eCommerce
• SEO customization
• Social sharing images
• Google Analytics integration
• Facebook Pixel integration
• Marketing consent collection (despite no email marketing features, which is very odd)
• Custom code (again, before the or only)

There aren’t any features for accepting bookings (only a standard contact form), which seems like a huge oversight. To do this, you’ll need to plug third-party code into the custom code box.

Pricing

Who is it for?

One.com is for creatives with simple requirements, although if you happen to not need any of the missing features, you’ll certainly have fun building your website with their fast, responsive, and easy-to-master interface. Besides, you are allowed to plug in third-party tools using custom code, so it’s definitely worth giving it a try either way (no card details needed). That aside, the GenAI features are pretty decent, as is One.com’s approach to helping you maintain visual consistency/keep your design organized.

Buy it if...

• You want to get up and running quickly
• You want the process/your design to feel organised

Don't buy it if...

• Good customer support is a must-have
• Your website needs to be fluid/fully responsive
• You need to accept bookings or engage in email marketing