Spotify's latest UI design change is driving people crazy

We've addressed recently the risks of Spotify's new brand direction, but let's take a moment to talk about its UI. The streaming platform has introduced what could be one of the most unpopular UI design changes of the year after the controversial iPhone Photos App redesign.

The feature that people are taking issue with is Spotify's new Create button. And it appears to be another case of a tech company thinking people want AI in places where they don't.

Create what? you may be asking. Well, the new button allows users to create playlists, something we could do already, and something most people surely do less often than access their library. It appears the change is an attempt to push Spotify's AI playlist feature, perhaps to test if people will create AI playlists on the go.

As with many UI changes, it's probable that this is a live trial and that Spotify will be collecting data on how many people use the new button (and how many of the clicks are accidental, with the user not engaging with the playlist function afterwards). But a lot of users are finding it to be a frustrating experience, and they want consequences for the person responsible.

For your own UI design work, see our pick of the best UI design tools. For inspiration, see the new eBay UI and the new social media platform Cosmos.