From Apple to Airbnb, brands are finally ditching boring icons

Design trends tend to move in cycles, and if a style seems garish and dated right now, there's a good chance it'll be cool again in a few years' time. Just look at the resurgence of the Y2K aesthetic, with compact cameras and iPods having another moment in the sun. And it isn't just hardware – if recent UI/UX developments are anything to go by, software is just as susceptible to cycles too.

The world of logos and wordmarks has already begun moving away from the flat design trope, with countless decorative heritage designs making a comeback in the last couple of years. And now there are hints that software design is becoming more tactile again too. Could it be that, whisper it, skeuomorphism is coming back?

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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