These expert tips show you when and how to use content sliders in your website designs.
Content sliders, aka carousels, are ubiquitous in contemporary web design, and for good reason. They are simple to set up, totally customisable to the look and feel of your site, and allow you to showcase creative content in a relatively small footprint.
Designers love them because of their flexibility – making it easy to tell a compelling story – and website owners love them because they can promote multiple elements of their business in a simple site element. Done right, sliders look good and bring a visual punch to any site.
Sliders are easy to add to most websites and there are plenty of options out there, particularly for WordPress users. But a slider isn't always the answer, and for every gorgeous slider there are hundreds of eyesores, or worse, unusable sliders. So when is the right time to use one? We’ve put together a list of the seven best times to use a content slider.
01. Product tours
Sliders are made for product tours. When presented all at once, large quantities of information can overwhelm visitors; they're less likely to get distracted if it’s broken down into more manageable pieces. Consider using a slider when information needs to be presented sequentially, like in these product tours.
Credit card app Square makes good use of sliders on its website
Consider these two examples. Square (above) is a device used by companies to accept credit cards through smartphones and other devices. Its site uses sliders throughout to explain the variety of ways to use the service and highlight the individual features and benefits.
UserOnboard walks visitors through apps’ onboarding flows - step-by-step
Another example is UserOnboard, a site that’s devoted to showcasing examples of well-designed user onboarding flows for web and mobile apps. The purpose of this site is a natural fit for the sequential communication style of this topic.
02. Highlighting new content
Sliders are the ideal vehicle for sites that are regularly updated. If you access your news online each morning, you probably encounter content sliders on a daily basis; in fact, this is one of their most common implementations.
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Discovery.com uses a slider to keep visitors up to date with the latest content
Take a cue from the homepages of popular news and television networks, such as The Discovery Channel (above) and Hulu (below). Media sites such as these often rely on sliders to showcase an ever-changing lineup of new and popular articles and videos. They're great for when you want to deliver lots of content – especially video content – that changes frequently.
Hulu.com adds new video content frequently, so a slider is ideal for showcasing it
03. Photo galleries
Photo galleries shine in sliders. Sometimes a great image (or several) is all that's required to communicate everything you need to say about your brand. Whether it's a handful of full-page high-resolution images or several smaller ones, when you need to display a photo gallery, a slider is a great way to do so.
Regent College's site employs an automatic horizontal slider
To highlight both the natural beauty of its location and the diversity of its students, Regent College (above) uses an automatic horizontal slider with unique design elements as an appealing homepage element.
04. Online portfolios
Because they're suited to showcasing visual content, sliders have become the standard in online portfolios for artists of all kinds, from photographers to graphic designers to web developers. In very little space, sliders allow you to creatively display almost any type of work to potential clients.
Büro Maisengasse's slider mimics a clothes line
Büro Maisengasse (above) uses one of the most fun sliders yet. Use the arrows to navigate horizontally and projects zoom past as if being tugged along a clothes line.
Headway Themes’ slider is simple and efficient
Headway Themes uses a simple horizontal slider, placed lower down on the homepage, to showcase websites that have been built with its theme.
05. Ecommerce
Sliders are an excellent choice for showcasing products in ecommerce. Whether you want to display the full range of products, showcase a select few to communicate your aesthetic, or highlight the newest additions to the line, examples of sliders used in ecommerce are plentiful.
The Seattle Cider Company’s slider matches the brand's aesthetic perfectly
Hush’s site features a clean, minimalist and full page horizontal slider that showcases new and popular products.
06. Text snippets
Sliders aren’t limited to visual content. They are also handy when you need to display a series of related snippets of texts or communicate some written information about your site.
Desk.com’s slider draws attention to its testimonials from influential companies
Desk.com makes a big deal out of their testimonials on its homepage, giving each rave review its own slide in the slideshow.
Heath Waller's contact page slider acts as an online business card
The homepage for web designer Heath Waller, shown above, functions much like a business card. A beautiful, minimalist horizontal slider presents important information and links over images.
07. Storytelling
What sliders are really great at is telling a story. Google uses a slider for their promotional book for Chrome. Some transitions have a whimsical page-turning effect that’s perfect for this medium.
A slider is used to turn pages in a pseudo-ebook
20 Things I Learned About Browsers and the Web (above) utilises the slider to turn pages of the pseudo-ebook. The function eases users into reading as the text feels manageable in small increments on separate slides.
So there you have it. Seven ways and 13 examples of how sliders can bring your site to life, engage visitors, and create a memorable experience that turns visitors into customers and advocates.
The best way to get started is to browse the examples, then pull up your site and think about the different ways that a slider might give your content the fresh coat of paint you need to take your site to the next level.
Jason Amunwa is a marketing & UX expert, and software entrepreneur. He’s helped build multiple software products, including SlideDeck, one of the best free content slider plugins for WordPress, and Filament, which was acquired by ShareThis.
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