How to make your app seem faster than it is

Advice
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published

Gene Crawford takes a look at how designers and frontend devs can suggest speed by focusing on the flow of their interactions.

Speed is an important component of any website or web app. There are many things that developers can do on the programming side to make things move faster. However, there are also things we as designers – and user experience designers in particular – can do to make things seem like they are faster.

For example, we can make the buttons we design respond as quickly as possible. There is a 300ms delay built into each button used on a website or app via HTML in the browser. Simply making the button appear depressed when a user presses it or clicks on it gives them the perception that they've interacted with it and kicked off the process.

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