Brilliant HTML5 site promotes Eastpak campaign
Global lifestyle brand Eastpak encourages people to share first-time experiences with this new HTML5 video-based campaign site.
Eastpak's When Was The Last Time You Did Something For The First Time? campaign site was built by Belgian advertising agency Satisfaction. The site takes you on an HTML video-based journey of people doing something for the first time, before asking you for stories.
Satisfaction's Loïc Verstaeve says that the agency, "used HTML5's native video feature in order to make the website cross-browser compatible", and to make the experience visible on tablets and phones.
The video is added dynamically using JavaScript. Verstaeve explains Satisfaction employed the jPlayer media library "for its extensive platform support; multi codec, cross-browser and cross-platform". He says he feels that in the long term, "HTML is going to be more like a UI technology than a simple way to show content".
This showcase was originally published in .net magazine issue 233.
Now read these!
- 40 amazing examples of HTML5
- 30 web design secrets to boost your skills!
- 101 CSS and JavaScript tutorials to power up your skills
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.