The best free blogging platforms can help you to promote your work to a wider audience without having to pay for a full-blown website of your own and without needing to know about coding. With a little savvy and imagination, a blog or site designed on a free platform can easily compete with ones created using paid-for services – in fact many of the best website builders for small businesses offer free versions, with limited features that are worth looking into.
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We've tested and reviewed each of the free blogging platforms below for ease of use, versatility, performance and design. We also took feedback from creatives who have used them in order to understand their long-term effectiveness. In each case, we’ve built a prototype site and assessed the end product – and we think there are some seriously great options available to creative professionals out there.
If you're new to blogging, see our guide to how to start a blog. In the meantime, here's our pick of the best free blogging platforms, starting with our top three picks.
Beren Neale
Beren has worked on creative tech magazines and websites for over 13 years. He has tested and reviewed various types of software over the years, and has combined the best blogging platform reviews here to create this guide.
Top 3 picks
Best value
1. Wix: The best free blogging platform overall We found Wix very easy to use to start a blog for free. You can do everything with simple templates, so you don't need to know anything about coding. You can remove the ads and get a personalised URL from just $17/£9 a month. Read more below
2. Weebly: the best free blogging platform for beginners Weebly is even easier to use than Wix. That makes it a great choice for artists and designers who are tech-challenged or new to blogging. The free plan comes with hosting included, while paid-for plans start from $10/£5. Read more below
3. Substack: the best free blogging platform for newsletters Want to promote your art or design business via an email newsletter and a blog? Substack lets you do both. In our review, we found its editorial interface super-intuitive, and it's free till you take on paying subscribers. Read more below
The best free blogging platforms in full
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✅ You want a good range of features for free: We think Wix provides the best range of free features for those that want to get going quickly, including a good range of templates, 500MB of storage and 1GB of bandwidth.
Don't choose it if:
❌ You want to design your blog just how you want it: Wix provides loads of templates, but it's not as flexible as creating your own site with Wordpress. You're also stuck with a Wix URL on the free plan.
The bottom line
🔎 Wix provides the best balance of the platforms we tested for ease-of-use, flexibility and value. Customisation is limited, and you may eventually want to pay for your own URL, but the options are plentiful. ★★★★
Need to launch a blog quickly and easily? We think Wix is the best free blogging platform for most people who want to get up and running straight away, with a good range of design options to choose from.
Design and usability: This popular blogging platform lets you build a blog (or any other kind of website for that matter) using a simple drag and drop interface. When we reviewed it, we found getting started and using the interface to be incredibly straightforward and there are over 900 blog templates to choose from, AI layout features, plus SEO tools to help drive traffic. We were also quite impressed by the fact that you get 500MB of online storage and 1GB of bandwidth, all for free. For these reasons, Wix attracts a lot of artists and designers, even if it isn't aimed at them specifically.
Pricing: Note that the free account is quite limited. You'll also have an ad for Wix on your site and a Wix domain name. You'll have to pay to remove those and unlock features like an online store and Google Analytics, but the paid-for plans are reasonably priced. We'd suggest starting with the free plan and then upgrading once you begin to attract visitors and want to make things look more professional.
✅ You want a super simple interface: Weebly makes setting up a blog as simple as possible.
Don't choose it if:
❌ You want more customisation: The flipside of Weebly's ease of use is that we found it to be a little more limited in terms of customisation options.
The bottom line
🔎 Weebly is our top pick if you want a straightforward way of creating a blog. It's very similar to Wix but with fewer tools, which may make it easier to use for beginners. ★★★★
If you're a little intimidated by the process of building a blog – all those tools, menus and settings – we would suggest taking a look at Weebly. When we tested it out for our review, we found it even easier to use than Wix (number one on our list).
Design and usability: Weebly has a lot in common with Wix. Like the former, it also uses a drag-and-drop system, which lets you quickly create a website using a variety of templates and themes. You can add image galleries, embed SEO in our site and design for desktop and mobile simultaneously. In our experience of testing the software, we found the main difference is that Weebly doesn't offer as many customisation options as Wix. But the positive side of that is that the interface is less cluttered and easier to use – perfect for a free blogging platform.
Pricing: As with Wix, the free plan means a Weebly ad on your site and a branded domain name. You also get access to customisable layouts, several free themes, and social sharing features. With a paid plan, you'll lose the ads, get a custom domain, and have more customisation options.
✅ You want to send newsletters: Substack's biggest strength is its newsletter service. Using it as blog is more of a bonus.
Don't choose it if:
❌ You want freedom to control how your blog looks: Customisation options are mainly limited to text formatting and embedding images and videos.
The bottom line
🔎 Substack is most appealing if you want to mail out your blog entries direct to subscribers' inboxes. As a blog on its website, the design options are limited, but it will do the job if you're not bothered about the freedom to make your blog look more unique. ★★★★★
Whereas Wix and Weebly are website building platforms mainly intended for the creation of simple business sites, with strong blogging features built in, Substack takes a different approach. This is a platform designed for anyone who wants to build an audience for their newsletter and monetise it. All the content you create for your newsletters becomes part of your blog, which you then use to grow traffic, increase your subscriber base and charge for your content. It effectively works as a free blogging platform, more and more artists and designers are using it, and it can become a way of generating revenue.
Design and usability: We should clarify that if you want to design a blog that looks unique, this isn't the best choice. Since Substack's main focus is on emails, the ability to give your blog pages a unique look and feel is very limited. However, you will get a basic CMS (content management system) with text formatting tools and the ability to embed images, video and other web content.
When we used Substack to set up a newsletter/blog for our review, we found it to be one of the easiest interfaces we'd ever used. We particularly liked the version history feature, which lets you easily access past versions of your post, and the fact that the lightweight interface kept working even during periods of low mobile connectivity. See our full Substack review for more details.
Pricing: Substack is free as long as you make your posts/emails free for everyone to read. Only once you start charging people for subscriptions will Substack take a cut.
Swipe to scroll horizontally
Substack scorecard
Attributes
Notes
Rating
Interface and usability
Lightweight and intuitive CMS.
★★★★★
Versatility
Design customisation is very limited but you can send newsletters too.
★★★
Pricing
Free as long as your posts are free.
★★★★★
Our expert says
Our expert says
Tom May
If you want to write and distribute newsletters, then Substack is the platform to go to. You own your content and you don't have to pay anything until you start charging readers.
✅ You want the freedom to design your blog however you want it: Wordpress.org is versatile website-building software that supports a huge range of tools, customisation templates and powerful plugins allowing you create a site that looks and behaves just like you want it to.
✅ You want a free site with no ads: Since Wordpress.org is open source, free really means free in this case, with no ads (apart from any you might want on the site).
Don't choose it if:
❌ You want to launch your blog quickly and easily: The downside of Wordpress's versatility is that it takes a significant amount of time to learn how to use the software itself and the many additional tools available. You'll also have to sort out hosting and buy a domain name.
The bottom line
🔎 Wordpress.org is a great option if you're prepared and able to put the time in to create a more unique-looking blog with the features and functions you want the way you want them. The software is free and very versatile, but there's a steep learning curve for beginners, and you'll need to buy hosting. ★★★★½
With the options mentioned so far, you only get limited control over how your blog posts look. As an artist or designer, you're probably used to having more control over your work. We think the best free blogging platform for fine tuning your design is WordPress.org (not to be confused with WordPress.com, below).
Design and usability: Wordpress.org is an open-source site-building application that is totally free to use, and we've found that what you can do with it is basically unlimited. The pay-off is that it takes a bit more work to learn the system. But if you're planning to be a professional blogger – to actually earn all or part of your living from blogging – it's worth taking the time to master it.
When we reviewed it, we found that WordPress.org's software takes some time to understand, and getting the results you want may require learning at least some web design skills.
This isn't, then, the best choice of free blogging platform if you want to build a blog in a day. Considering that you will have to sort out hosting and there is no dedicated customer support, that may be a step too far for some. However, A huge ecosystem of developers has grown up around Wordpress.org, meaning there are plug-ins, themes and add-ons available that do just about anything.
If you take the time to get to grips with it, you'll be rewarded with an unprecedented degree of control over your site. You get to choose your domain name. Plus, any ads that appear on your blog will be ones that you've chosen to put there.
Pricing: Wordpress.org is free and open source, so you pay nothing at all to create your blog. However, bear in mind that you will still need to pay for web hosting and a domain name to get your blog online.
The range of options makes for a relatively steep learning curve.
★★★★
Versatility
Almost infinite options to customise your site.
★★★★★
Pricing
Free (although you'll need to buy hosting and a domain name).
★★★★★
Our expert says
Our expert says
Ritoban Mukherjee
Wordpress.org may be confusing for novices, but running a website on it is a lot cheaper than using the likes of Wix or Weebly, and it offers infinite flexibility, too.
✅ You want the flexibility of Wordpress with a helping hand: Wordpress.com is an all-in-one solution that takes some of the legwork out of getting a blog up and running.
Don't choose it if:
❌ You want your own domain name: You can use your own domain name and remove ads using Wordpress.com, but you'll have to pay for that.
The bottom line
🔎 Wordpress.com is much more versatile than the likes of Wix and Weebly, and you can get online for free if you're happy with ads and a Wordpress URL. Paid plans are good value too. ★★★½
Despite their similar names, WordPress.org above and WordPress.com are quite different beasts. The former offers a powerful web design platform but has a big learning curve and you have to pay for hosting and a domain name. In contrast, WordPress.com is an all-in-one solution, which includes hosting and a domain, and it's much easier to use.
Design and usability: For those reasons, we find WordPress.com to be a better choice if you don't want to spend a lot of time reading documentation and developing web design skills. When we reviewed WordPress.com, we found it offered a good selection of themes for all different kinds of blogs, and it was much easier to set up and use than WordPress.org. On the downside, we also found the interface noticeably more complex than other free blog sites such as Wix, Weebly and Squarespace.
Pricing: With the free plan you get free hosting, 1GB of space and a branded domain name ending in .wordpress.com. You won't, however, have much ability to customise your site's look and feel, and your blog will have third-party ads. You'll have to pay for at least the Start plan at $4/£3 a month to get rid of the ads and use your own domain name.
✅ You want the flexibility to create a more bespoke and complex site: Joomla allows a lot of customisation, particularly if you can code yourself.
Don't choose it if:
❌ You don't know how to code: There are quicker and easier ways to get online if you only need a simply site
The bottom line
🔎 Joomla is well worth considering if you have some technical skills but don't want to design a site from scratch. If you know how to code, it offers a considerable amount of flexibility to customise a blog the way you want. ★★★½
So far, we've focused on platforms where you can build a blog without knowing code. But what if you are a coder? We think Joomla may be the best free blogging platform if that's you.
Design and usability: Joomla saves you from having to build your site from scratch, but still lets you add code to customise it. It has hundreds of templates to use and customise, and lots of extensions for adding extra features and getting your blog looking the way you want it. It doesn't have as many themes and add-ons as WordPress.org, but we think Joomla is a bit better if you're able to code and want to create a larger, more complex site. If you foresee your blog growing into something bigger that you could potentially make money from, this is probably a more scalable solution.
When we reviewed Joomla, we found it offered some excellent out-of-the-box tools, as well as a good range of extensions, and overall impressive flexibility in how your blog looks and feels. However, we didn't feel it was suitable for anyone without technical or coding skills.
Pricing: Joomla is similar to WordPress.org (number 4 on our list) in that it's free, open-source software for website building, but you'll need to pay for a domain name and hosting. If you don't want to pay for hosting, Joomla has an arrangement with SiteGround for the launch.joomla.org service, which offers Joomla's basic features along with free hosting. This free option isn't much use if you want an advanced website from the get-go, but it's a great way to get started, as any blog you develop here can be upgraded later into a full-fledged site with your own hosting.
When we're testing and reviewing blogging platforms we're primarily looking at ease of use: how easy is to get started, to manage your blog and to add more advanced features, and is there help available if you get stuck?
We also look at what you get for free, as well as how much it costs to upgrade. Design is also important, so we look at how flexible the templates are and how easy it is to customise them to get your site looking the way you want it to. We'll examine other available features such as ecommerce add-ons, too.
How to choose the best free blogging platform
Which blog platform is best for you will depend on your needs, including whether you have any knowledge of web design and coding, how long you're able to spend working on your blog and what type of presentation you want.
When choosing between them, things to consider include ease of use, design flexibility and the ability to ‘upgrade’ to a paid site when needed. Generally, the easiest blog platforms tend to be more restrictive in terms of how your blog will look. To achieve the greatest control over the look and feel of your site, you'll need to be willing to flex your technical and/or coding skills.
If you've never created a blog or a website before, we would recommend starting with Wix or Weebly, which both have simple interfaces and free plans to get started with before potentially upgrading to get more features enabling you to customise your site further. If the content you create centres around newsletters, we would recommend considering Substack. Ultimately, the best way to choose the right free blog site for you is to test it: they're free so you only risk your time, and spending hands-on time with the interface will help you decide if it meets your needs.
We've tried all the well known free blogging platforms out for size, including the ones on this list, in order to bring you a definitive guide to the best among them. To test them, we created a hypothetical blog on each platform, which enabled us to assess it for ease of use, the quality of the tutorials and documentation, and what posts would actually look once they've been posted. We viewed the results on laptops, smartphones and tablets.
We tried out a variety of different post types, and looked for inconsistencies and omissions in terms of the types of media you can post, including file types. Finally, we've assessed how 'free' these services actually are, as well as how much potential there is to scale up your blogging operations if they prove a success.
The best way to start is with a notepad and pen. Work out what content you want to put on your site when it launches, and how you plan to update it in the future. Then figure out what your design requirements might be. For a quick and easy site, we recommend Wix or Weebly, but for something more refined the people’s favourite is Wordpress.org, which does require more knowledge and more work. (Over a billion sites have been created using this platform.)
Be aware that the free site option on some of the platforms we’ve written about is a little hidden away. Some will send you in the direction of a paid-for option. Try Googling the name of the platform with the words ‘free site’ and you’ll find they do indeed support free blog sites.
What’s the best free blog site platform?
See above for more detailed outlines of the best free blog platforms. In a nutshell, it depends on what you want. For something fast and intuitive we recommend Wix, followed by Weebly, which take care of build, hosting and a domain. For a more crafted look and feel, and more complex content, Wordpress.org is open-source software. You can use it for free but you will have to arrange your own hosting and domain name. See our guide to how to make an artist website for more tips.
Do I need to buy web hosting and a domain name?
No. However, if you want your site to appear credible and professional, having your own domain name, web and email hosting is probably a good idea. That way you can keep your URL and email address in line with the name of your practice, business and/or brand.
How often should I blog?
That’s entirely up to you. You may want to use a free blog platform just to maintain a static presence that presents your work and services to potential clients. If you want to grow interest in what you do and what you have to say, adding content daily, weekly or monthly is a good idea. This could be in the form of new work, case studies or your thoughts on whatever’s going on in your industry and how it affects you and others. Regular thought leadership pieces are good for your site’s SEO (search engine optimisation).
How do I promote my blog?
When you launch your site and whenever you update it, share the link on whichever social media platforms you use – LinkedIn, Instagram, Facebook, X and so on. Don’t forget to add the URL to your email signature so that anyone you contact can check out your site. Indexing your site with Google is highly recommended.
Can I make money from my blog site?
For many creatives, the purpose of a blog site will be to show their work, demonstrate their skills and market their services, so hopefully it will be a money maker in that respect.
If you are creating as blog in order to build traffic based on interest in your content, there are several ways you can start earning money. For example, you can join affiliate and associate programs run by seller sites like Amazon. Every sale generates a micropayment. Many other sites have affiliate programs – have a look at what’s available in your area of expertise. You can also sell advertising and there are plugins available for the free blogging platforms detailed above that will help you manage this.
Finally, you might be able to earn money through subscriptions to your content stream. If you think this is viable then see Substack, above.
Be warned – in our experience earning money by blogging is difficult unless you have the very best content in your category.
If I build a site but want to change platform, can I take it with me?
In theory, yes. In practice… it’s very tricky. You can export the content of your site in a databased. However, that database takes a different form depending on the platform you use and importing it to another platform will have mixed results. That’s why it’s a good idea to choose carefully and work with a platform you like for the long term. If your site only consists of a few pages, however, it won’t take long to copy and paste the content across while building a new site on another platform.
Will my blog work on a mobile?
The free blog site platforms detailed in our article do support mobile sites – it’s essential to their offering as the majority of web traffic is now on mobile phones. While you build your site, you’ll be able to use mobile site design plugins and preview your site as it would appear on a smartphone screen. Wix and Weebly, for example, even have iOS and Android apps that enable you to create and manage a free blog site on your device.
Do I need to worry about security?
The platforms featured in our guide all boast security features, however as your site grows in popularity equally the threat of cyberattack increases – from hackers trying to access the CMS to spam bombardment of your comments to spam directed at your own email account. Again, you’ll be able to find plugins to protect your site such as firewalls, spam blockers and alternative login methods. However, the first step in protecting your site is to set tough passwords and change them whenever you suspect a threat.
Beren has worked on creative titles at Future Publishing for over 13 years. Cutting his teeth as Staff Writer on the digital art magazine ImagineFX, he moved on to edit several creative titles, and is currently the Ecommerce Editor on the most effective creative website in the world. When he's not testing and reviewing the best ergonomic office chairs, phones, laptops, TVs, monitors and various types of storage, he can be found finding and comparing the best deals on the tech that creatives value the most.
