Fun typography boosts all-American restaurant site
Cornett IMS put web fonts to good use on American food chain A&W's website, creating a lively print menu feel.
The group at Cornett IMS wanted a site for A&W that was more than a logo, burgers and root beer.
"Our love for A&W had to do a lot with memories shared in the restaurants in our hometowns so we wanted to transcend the uniqueness of each store, connecting a new generation of fans with their local A&W," explains chief creative officer David Coomer on the site's purpose.
The use of @font-face to serve Metroscript and Century Gothic fonts creates a custom, enjoyable type system. CSS rotation transforms are used on header text, giving the site a fun print-menu feel.
This article originally appeared in .net magazine issue 244.
Liked this? Read these!
- Create a portfolio website using Behance ProSite
- Great examples of doodle art
- Brilliant Wordpress tutorial selection
Have you seen any inspirational examples of web design recently? Let us know in the comments!
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.