A 50-inch, 4K TV under £380/$390 for Cyber Monday? I can't see this lasting the day

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This budget TV deal is so good, I had to buy it!

Two images of the Amazon Fire TV on an orange background.
(Image credit: Future)

Ever since my darling two-year-old threw something hard at the TV, sending it straight to the TV graveyard, I've been on the look out for a great TV deal. Turns out my boy has impeccable timing, as right now you can get the Amazon Fire Omni TV down from £649 to £379 over at Amazon. So I did!

In the US, it's down from $529 to $389 at Amazon.

Amazon Fire TV (50-inch, 2023)Was: $529£649Now: Save:

Amazon Fire TV (50-inch, 2023)
Was: $529 / £649
Now: $389 / £379 at Amazon
Save: $140 / £270

Overview: This is widely regarded as one of the best budget TVs out there, and though we haven't reviewed it yet, our sister sites Tech Radar and T3 both rate it as such. It's just excellent value – great picture quality at a great price. And with this record-low price, I just had to get myself one!

Key features: | Size: 50-inches | Resolution: 4K UHD (3,840 x 2,160); Dolby Vision IQ | Backlight type: Full Array Local Dimming | Refresh rate: 60Hz | 3x HDMI 2.0 + 1x HDMI 2.1 with eARC | Hands-free Voice support

Release date: June 2023

Price history: This is the current record-low price in the UK. In the US it's been as low as $349.

Price check: Only sold through Amazon

Review Consensus: Although there are OLED TVs that offer better contrast, colour and brightness, none of them have the unique aesthetic or catalogue that the Samsung Frame TV offers. We're so close to getting our hands on this TV for review, but for now, our sister sites have shared some contrasting opinions in their own reviews. See below.

TechRadar: ⭑⭑⭑⭑ | T3: ⭑⭑⭑⭑

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Beren Neale
Beren Neale
Ecom Editor

Beren has worked on creative titles at Future Publishing for over 13 years. Cutting his teeth as Staff Writer on the digital art magazine ImagineFX, he moved on to edit several creative titles, and is currently the Ecommerce Editor on the most effective creative website in the world. When he's not testing and reviewing the best ergonomic office chairs, phones, laptops, TVs, monitors and various types of storage, he can be found finding and comparing the best deals on the tech that creatives value the most.

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