The smart home robots that stole my heart at IFA

Samsung Ballie robot demo at IFA Berlin 2024
(Image credit: Future)

I attended IFA in Berlin last week, and had an absolute blast getting to witness first-hand the incredible new next-generation products and innovations from leading tech brands. Aside from an abundance of lawnmowers and new AI laptops, including the world's first Auto Twist laptop concept from Lenovo, the IFA showcases that had me most in awe were from Samsung and Hisense.

In particular, the yellow Samsung Ballie robot and Hisense’s new Assistant robot (named Harley) stole my heart from sheer cuteness and performance. I've tested and reviewed a ton of smart home robots in recent years, including advanced pet cameras for our sister site, Digital Camera World, but these IFA demonstrations were truly futuristic. I also got a glimpse of LG's latest Self-Driving AI Home Hub robot at IFA, but missed out on a live demonstration.

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Beth Nicholls
Ecommerce Writer

Beth is Creative Bloq’s Ecommerce Writer and has the fun job of finding you the very best prices and deals on creative tech. Beth kicked off her journalistic career writing for Digital Camera World, and has since earned bylines on TechRadar too. With a Masters degree in Photography, Beth loves getting to tinker with new cameras, especially camera phones, as the resident Samsung fan on the team. Her background working as a tester for CeX let her play around with all kinds of weird and wonderful products, including robots, and she’s recently gotten into 3D printing too. Outside of CB, you’ll find her gaming on her PS5, photographing local shows under the alias Bethshootsbands, and making TikToks of her dog, Tilly.