It's official – Amazon Prime Day 2024 is happening next month

Various products on a coloured background with Amazon Prime Day as the title
(Image credit: Apple / Nintendo / Asus / Sony / BenQ / Creative Bloq)

Arguably the most exciting summer sales event of the year is kicking off next month, with official dates for the next Amazon Prime Day now confirmed to be July 16-17. However, we know from years of experience reporting on Prime Day that sales actually begin a few weeks earlier than this with big savings in the run-up to the event. We're here to explain exactly how Prime Day works, who it's for, and what deals we anticipate seeing. 

Suppose you don't fancy waiting until Black Friday to bag yourself some new creative kit. In that case, Amazon Prime Day is a winner with some genuinely good deals on popular tech including the best laptops for graphic design, as well as the best Apple Prime Day deals which we'll be reporting on starting from today until the big event. As exciting as Amazon Prime Day sales can be, you need to be cautious that not every deal is a bargain, and some sellers have been known to jack up the price of a product before Prime Day to make its discount seem that much greater. 

Beth Nicholls
Ecommerce Writer

Beth is Creative Bloq’s Ecommerce Writer and has the fun job of finding you the very best prices and deals on creative tech. Beth kicked off her journalistic career writing for Digital Camera World, and has since earned bylines on TechRadar too. With a Masters degree in Photography, Beth loves getting to tinker with new cameras, especially camera phones, as the resident Samsung fan on the team. Her background working as a tester for CeX let her play around with all kinds of weird and wonderful products, including robots, and she’s recently gotten into 3D printing too. Outside of CB, you’ll find her gaming on her PS5, photographing local shows under the alias Bethshootsbands, and making TikToks of her dog, Tilly. 

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