Gemini AI glasses could finally justify Google's obsession with eyewear

An image of someone using Google Project Astra Gemini AI smart glasses
(Image credit: Google)

The much-derided Google Glass didn't take off like the tech giant hoped, but Google has remained convinced that we're going to want mixed-reality eyewear at some point, developing various prototypes over the years. More recent advances from Meta and Apple perhaps show that it was just too far ahead of its time.

But Google's not been dissuaded. It's now putting two of its favorite techs together: smart glasses and AI, and that could just be what it takes to make truly smart smart glasses – if people are prepared for this kind of tech.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.