Rebrands of the decade

Even the biggest brands can't stay the same for ever.

Our experts pick the best rebrands of the 1970s, and explain why they worked so well.

An indepth analysis of the most influential brand overhauls that shaped the visual landscape of the 1980s, as picked by the pros.

Our experts review the best rebrands of the 90s.

From generative logos to complete company overhauls, rebranding was on the rise as tech advanced at lightning speed

As multi-channel campaigns evolved, brands turned to brazen adverts, stripped-back logos and brand new names

From nostalgic revisions to bold new campaigns – these are the best rebrands of the decade, as picked by industry experts.