Rebrand

Latest about Rebrand

Currys rebrand

New Currys rebrand is bold and fun (but is it enough?)

By Daniel Piper published

It's certainly an improvement for the tech retailer.

Branding
Shelter

One of our favourite logos is no more

By Daniel Piper published

Charity rebrand divides opinion.

Logos & Icons
Xiaomi logo reveal

Xiaomi’s new logo is pretty ridiculous (and so was the reveal)

By Daniel Piper published

Is it a circle? Is it a square?

Logos & Icons
Volkswagen car

Volkswagen's April Fool's joke backfires disastrously

By Daniel Piper published

Brands, ​don't do this

Branding
Paramount+ logo

Does the new Paramount+ logo contain a HUGE mistake?

By Daniel Piper published

Every designer's worst nightmare.

Logos & Icons
San Diego zoo logos

Ingenious new San Diego Zoo logo will make you look twice

By Daniel Piper published

Can you spot all 3 animals?

Logos & Icons
McDonald's logo

McDonald's apologises after tasteless logo change

By Daniel Piper published

Opportunistic ad gets fierce backlash.

Logos & Icons
Perspectiva logo

Is this the most mesmerising logo ever?

By Daniel Piper published

We're loving Perspectiva's hypnotic new identity.

Logos & Icons
Clarins logo

Clarins logo gets a subtle tweak, but is it enough?

By Daniel Piper published

There's a new slogan too.

Logos & Icons
Myntra logo

'Offensive' logo replaced after a police complaint (but we still can't unsee the blunder)

By Daniel Piper published

Our minds never went there in the first place, but now they can't go back.

Logos & Icons
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