Rebrand
Latest about Rebrand
![Post-It logo](https://cdn.mos.cms.futurecdn.net/m8qzgtKCduHQed5TFwAH7D-320-80.jpg)
Slick new Post-It logo has the internet divided
By Daniel Piper published
Some Like-It, others Hate-It.
![Burger King rebrand](https://cdn.mos.cms.futurecdn.net/BP7NAJQ8Smtv7c8nrNeTZf-320-80.jpg)
Burger King rebrand is a sizzling masterclass in flat design
By Georgia Coggan published
The overhaul is deliciously retro.
![Kia logo](https://cdn.mos.cms.futurecdn.net/sYpAzefvNsGkgTsmcUvmyY-320-80.jpg)
Is this the most absurd logo reveal of all time?
By Daniel Piper last updated
Happy new Kia.
![Pfizer logos](https://cdn.mos.cms.futurecdn.net/qMRD963hdnSh6mbJ9yEP5V-320-80.jpg)
Pfizer tries to inject some life into its logo (but does it succeed?)
By Daniel Piper published
It's not immune to criticism.
![CIA logo](https://cdn.mos.cms.futurecdn.net/XFKurJzGuHyFpS7bGwb4s6-320-80.jpg)
The new CIA logo is being brutally mocked
By Daniel Piper published
We spy memes. Lots of memes.
![Virgin Money rebrand](https://cdn.mos.cms.futurecdn.net/UtK86yG3Z2oPwzc7ARY7qG-320-80.jpg)
Virgin Money’s new look tries to be fun (but not too fun)
By Daniel Piper published
Is Pentagram's latest rebrand on the money?
![Kia](https://cdn.mos.cms.futurecdn.net/ino2aZgxpwbsF5NfLmZqYQ-320-80.jpg)
Bold new Kia logo is coming soon (and we can’t wait)
By Daniel Piper published
New design to hit the road next year.
![HelloFresh logo](https://cdn.mos.cms.futurecdn.net/oYpPSTxAmoJg3FkhdwbiF3-320-80.jpg)
HelloFresh rebrand is a triumph (but there’s one big problem)
By Daniel Piper published
The app icon isn't so fresh.
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