Rebrand
Latest about Rebrand
![Shelter](https://cdn.mos.cms.futurecdn.net/Wo6xZ7dRHjc4htU2uaeA69-320-80.jpg)
One of our favourite logos is no more
By Daniel Piper published
Charity rebrand divides opinion.
![Xiaomi logo reveal](https://cdn.mos.cms.futurecdn.net/8D5N6RTwK233SiNqPW6Vsk-320-80.jpg)
Xiaomi’s new logo is pretty ridiculous (and so was the reveal)
By Daniel Piper published
Is it a circle? Is it a square?
![Volkswagen car](https://cdn.mos.cms.futurecdn.net/T3CW7RmGDF8MPx36MZ3MkM-320-80.jpg)
Volkswagen's April Fool's joke backfires disastrously
By Daniel Piper published
Brands, don't do this
![Paramount+ logo](https://cdn.mos.cms.futurecdn.net/UFo74BuGo7FYxhAE3DrWUP-320-80.jpg)
Does the new Paramount+ logo contain a HUGE mistake?
By Daniel Piper published
Every designer's worst nightmare.
![San Diego zoo logos](https://cdn.mos.cms.futurecdn.net/7PvhNGKzHmswgs7TKgq4kd-320-80.jpg)
Ingenious new San Diego Zoo logo will make you look twice
By Daniel Piper published
Can you spot all 3 animals?
![McDonald's logo](https://cdn.mos.cms.futurecdn.net/xDGQ9dbLmMpeEqhiWayMRB-320-80.jpg)
McDonald's apologises after tasteless logo change
By Daniel Piper published
Opportunistic ad gets fierce backlash.
![Perspectiva logo](https://cdn.mos.cms.futurecdn.net/f2Fyoix7GfZrgff7SZsoaX-320-80.jpg)
Is this the most mesmerising logo ever?
By Daniel Piper published
We're loving Perspectiva's hypnotic new identity.
![Clarins logo](https://cdn.mos.cms.futurecdn.net/r5oxC45qroUMCZASGrqiMU-320-80.jpg)
Clarins logo gets a subtle tweak, but is it enough?
By Daniel Piper published
There's a new slogan too.
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