Rebrand

Latest about Rebrand

WHSmith 1970s logo

Here's what the new WHSmith logo could (and should) have looked like

By Daniel John published

Everyone else is going retro – so should WHSmith.

Logos & Icons
Omlet rebrand

I adore the playfulness of Omlet's pet-centred rebrand

By Natalie Fear published

Ragged Edge shows how innovation can embrace imperfection.

Branding
National Landscapes rebrand

The National Landscapes rebrand is delightfully imperfect

By Natalie Fear published

It's a masterclass in modern nature-inspired design.

Branding
Rebrand logo for charity Cats Protection

Cats Protection logo gets a purrfect redesign

By Natalie Fear published

The stylish rebrand features an ingenious animated design.

Logos & Icons
Deezer rebrand

Deezer's new rebrand is a striking and colourful delight

By Daniel John published

New logo and visual identity hit all the right notes.

Illustration
Deliveroo rebrand

Deliveroo elevates its identity in tasty brand refresh

By Natalie Fear published

A small change makes a strong impact.

Branding
Nationwide logo

Nationwide rebrands for the first time in 36 years

By Daniel John published

(But some think the new logo looks familiar.)

Graphic Design
Patreon 2023 logos

Patreon's rebrand is giving me serious modern design fatigue

By Natalie Fear published

Formless blobs are the future, folks.

Branding
New BBC Earth logo in green, featuring jungle foliage inside of a blurred lens

I'm loving the new BBC Earth logos

By Natalie Fear published

The stunning designs are a ‘Window to the World’.

Logos & Icons
De-extinction billboard advert

Eco-friendly branding doesn't have to be boring

By Natalie Fear published

De-extinction's delightful visuals put plastic in the prehistoric era.

Branding
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