Latest about Rebrand
How Disney’s constant rebrands helped it stay relevant
No longer the king of pre-teen culture, Disney has had to adapt.
Barbie has had one of the best rebrands in years – here’s why
How Barbara Millicent Roberts conquered the world, again.
Here's what the new WHSmith logo could (and should) have looked like
Everyone else is going retro – so should WHSmith.
I adore the playfulness of Omlet's pet-centred rebrand
Ragged Edge shows how innovation can embrace imperfection.
The National Landscapes rebrand is delightfully imperfect
It's a masterclass in modern nature-inspired design.
Cats Protection logo gets a purrfect redesign
The stylish rebrand features an ingenious animated design.
Deezer's new rebrand is a striking and colourful delight
New logo and visual identity hit all the right notes.
Deliveroo elevates its identity in tasty brand refresh
A small change makes a strong impact.
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