Rebrand

Latest about Rebrand

WMG rebrand

Warner Music Group’s edgy new brand identity hits all the right notes

By Natalie Fear published

Pentagram's rebrand embodies “Vision and Voice”.

Branding
image of a rose with the Britannia motif placed in it

I'm mesmerised by the new British Land identity

By Rosie Hilder published

Brand evolution fuses AI, nature and design with stunning results.

Branding
people laughing

Sweaty Betty's rebrand is exactly what I need from the fitness industry

By Georgia Coggan published

Empowering and motivational... for real.

Branding
Clippers logos old vs new

New LA Clippers logo is an instant classic

By Natalie Fear published

NBA team gets a stylish glow-up.

Logos & Icons
Rockstar energy drink

"Lively, buzzy and spirited": Rockstar rebrand ditches traditional energy drink aesthetics

By Daniel John published

No more dark colours and heavy type.

Branding
Reddit rebrand

'Help us clean up... that was the assignment': How we made Reddit's new identity

By Natalie Fear published

Pentagram partner Natasha Jen discusses sorting through the 'hoarded house' of Reddit.

Branding
Go.Compare rebrand animated logo

Iconic Go.Compare mascot gets a playful rebrand

By Natalie Fear published

Love him or hate him, Gio's here to stay.

Branding
Nescafe design

Nescafé’s “major rebrand” is too safe to stand out

By Natalie Fear published

I want packaging with personality.

Branding
Disney logo

How Disney’s constant rebrands helped it stay relevant

By Adam England published

No longer the king of pre-teen culture, Disney has had to adapt.

Branding
Barbie movie poster

Barbie has had one of the best rebrands in years – here’s why

By Adam England published

How Barbara Millicent Roberts conquered the world, again.

Branding
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