Latest about Rebrand
'Help us clean up... that was the assignment': How we made Reddit's new identity
Pentagram partner Natasha Jen discusses sorting through the 'hoarded house' of Reddit.
How Disney’s constant rebrands helped it stay relevant
No longer the king of pre-teen culture, Disney has had to adapt.
Barbie has had one of the best rebrands in years – here’s why
How Barbara Millicent Roberts conquered the world, again.
Here's what the new WHSmith logo could (and should) have looked like
Everyone else is going retro – so should WHSmith.
I adore the playfulness of Omlet's pet-centred rebrand
Ragged Edge shows how innovation can embrace imperfection.
The National Landscapes rebrand is delightfully imperfect
It's a masterclass in modern nature-inspired design.
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