Rebrand

Latest about Rebrand

JKR's rebrand for Chime

Chime proves that financial branding doesn’t have to be boring

By Natalie Fear published

JKR builds a banking brand with personality.

Graphic Design
Shell logo on petrol filling station

The best rebrands of the '70s, from Sega to Apple and Kodak

By Tom May published

Our experts pick the best rebrands of the 1970s, and explain why they worked so well.

Branding
Four of the most controversial logos on an orange and yellow gradient background

The most controversial logos ever, from Gap and ebay to London 2012

By Antonia Wilson published

Designers choose the bold, the bad and the bland of logo design.

Logos & Icons
Speedo branding

The new Speedo logo is a bit of a stretch

By Daniel John published

Updated branding is built to 'perform' on swimwear.

Graphic Design
London Museum logo

Delightful new London Museum logo lands with a splat

By Daniel John published

Museum logos are rarely this much fun.

Graphic Design
Discord logo

Users are already poking fun at the Discord rebrand

By Joe Foley published

The new slogan has quickly become a meme.

Branding
O2 rebrand

The best rebrands of the 2000s, picked by pros

By Antonia Wilson published

From generative logos to complete company overhauls, rebranding was on the rise as tech advanced at lightning speed

Branding
Channel 4

The best rebrands of 2020s (so far)

By Antonia Wilson published

From nostalgic revisions to bold new campaigns – these are the best rebrands of the decade, as picked by industry experts.

Branding
GHTK rebrand

This delivery service rebrand is bringing me joy

By Natalie Fear published

GHTK embraces playful modern design.

Branding
InnTravel rebrand

“It had to be a joyful identity”: InnTravel’s rebrand is masterfully simple

By Natalie Fear published

Consider me converted to walking holidays.

Branding
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