Latest about Rebrand
Lloyds' brand refresh is a powerful symbol of progression
It’s the banking brand’s biggest multi-channel ad campaign to date.
Figma's 'unapologetically jumbo' new identity draws inspiration from the playground
It's one of the most delightful brand refreshes we've seen.
Why Elon Musks's 'X' Twitter rebrand is failing
We talk to an expert about the downfall of the brand.
The Wombles rebrand is a cosy blast of nostalgia
Cat How discusses refining the "essence of Womble".
Chime proves that financial branding doesn’t have to be boring
JKR builds a banking brand with personality.
The best rebrands of the '70s, from Sega to Apple and Kodak
Our experts pick the best rebrands of the 1970s, and explain why they worked so well.
The most controversial logos ever, from Gap and ebay to London 2012
Designers choose the bold, the bad and the bland of logo design.
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