Rebrand

Latest about Rebrand

Tottenham Hotspur FC new identity

Tottenham Hotspur FC's nostalgic rebrand was a "labour of love"

By Natalie Fear published

Heritage design gets a flexible modern twist.

Branding
Japan Airlines rebrand

Japan Airlines' sleek rebrand is a soaring success

By Natalie Fear published

Traditional heritage meets modern design.

Branding
Poster with young model and the slogan "Not your mother's Tiffany'

The best rebrands of all time

By Tom May published

Even the biggest brands can't stay the same for ever.

Branding
Bose logo

Bose's new rebrand showcases its hand drawn heritage logo

By Natalie Fear published

A subtle design tweak makes a big impact.

Branding
Mountain Dew rebrand

New Mountain Dew logo is a nostalgia-tinged hit

By Daniel John published

Another day, another heritage rebrand.

Branding
Siri icon

"Such a downgrade": Apple fans aren't loving the new Siri icon

By Daniel John published

The slow Apple Intelligence rollout continues.

Branding
Burger King and Pepsi logo

Viral X thread claims logos are trying to control your mind

By Daniel John published

But isn't nostalgia just another design trend?

Logos & Icons
Lloyds Bank OOH campaign

Lloyds' brand refresh is a powerful symbol of progression

By Natalie Fear published

It’s the banking brand’s biggest multi-channel ad campaign to date.

Logos & Icons
Figma brand refresh

Figma's 'unapologetically jumbo' new identity draws inspiration from the playground

By Daniel John published

It's one of the most delightful brand refreshes we've seen.

Design
Twitter logo and X logo

Why Elon Musks's 'X' Twitter rebrand is failing

By Daniel John published

We talk to an expert about the downfall of the brand.

Branding
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