Rebrand
Latest about Rebrand
Bose's new rebrand showcases its hand drawn heritage logo
By Natalie Fear published
A subtle design tweak makes a big impact.
New Mountain Dew logo is a nostalgia-tinged hit
By Daniel John published
Another day, another heritage rebrand.
"Such a downgrade": Apple fans aren't loving the new Siri icon
By Daniel John published
The slow Apple Intelligence rollout continues.
Viral X thread claims logos are trying to control your mind
By Daniel John published
But isn't nostalgia just another design trend?
Lloyds' brand refresh is a powerful symbol of progression
By Natalie Fear published
It’s the banking brand’s biggest multi-channel ad campaign to date.
Figma's 'unapologetically jumbo' new identity draws inspiration from the playground
By Daniel John published
It's one of the most delightful brand refreshes we've seen.
Why Elon Musks's 'X' Twitter rebrand is failing
By Daniel John published
We talk to an expert about the downfall of the brand.
PayPal’s new logo is a bold redesign of a famous font
By Natalie Fear published
Good riddance italics.
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