Rebrand

Latest about Rebrand

PrettyLittleThing new logo 2025

PrettyLittleThing’s ‘luxury’ rebrand hides the ugly truth about unethical practice

By Natalie Fear published

Is it just the illusion of change?

Branding

Abrdn reverses much-mocked rebrand – but adds a different annoying quirk

By Georgia Coggan published

The vowels may be back, but the vibes are still off.

Branding
OpenAI rebrand

OpenAI's bold new rebrand is surprisingly human

By Daniel John published

(And the AI titan has finally fixed its logo.)

Design
Poster with young model and the slogan "Not your mother's Tiffany'

The best rebrands of all time

By Tom May last updated

Even the biggest brands can't stay the same for ever.

Branding
The new Goldsmiths' Company logo featuring a contemporary illustration of a leopard's head

The new Goldsmiths' Company logo is a roaring success

By Natalie Fear published

Heritage design gets a modern refresh.

Branding

Leaked letter suggests Jaguar's designers weren't happy with rebrand

By Georgia Coggan published

Internal complaints about the design and the process.

Branding
Walmart new visual identity

Ignore the hate, Walmart's bold new branding is the definition of a glow up

By Georgia Coggan last updated

This is a refresh worth celebrating.

Logos & Icons
X logo overlaid over Twitter logo

10 brands that really need to rebrand in 2025

By Tom May published

These iconic brands could all do with a refresh in the year to come.

Branding
Jaguar

Why Jaguar's risky rebrand should be applauded

By Tim Parker published

Where other brands have played it safe, Jaguar went bold – for better or worse.

Branding
Zoom logo

Zoom ditches video in surprising AI rebrand

By Daniel John last updated

AI killed the video star.

Design
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