Rebrand

Latest about Rebrand

Jaguar

Why Jaguar's risky rebrand should be applauded

By Tim Parker published

Where other brands have played it safe, Jaguar went bold – for better or worse.

Branding
Zoom logo

Zoom ditches video in surprising AI rebrand

By Daniel John last updated

AI killed the video star.

Design
Freshways rebrand by White Bear

I love the adorable illustrations in this dairy brand’s new identity

By Natalie Fear published

Freshways proves that personality packs a punch.

Branding
Tottenham Hotspur FC new identity

Tottenham Hotspur FC's nostalgic rebrand was a "labour of love"

By Natalie Fear published

Heritage design gets a flexible modern twist.

Branding
Japan Airlines rebrand

Japan Airlines' sleek rebrand is a soaring success

By Natalie Fear published

Traditional heritage meets modern design.

Branding
Poster with young model and the slogan "Not your mother's Tiffany'

The best rebrands of all time

By Tom May published

Even the biggest brands can't stay the same for ever.

Branding
Bose logo

Bose's new rebrand showcases its hand drawn heritage logo

By Natalie Fear published

A subtle design tweak makes a big impact.

Branding
Mountain Dew rebrand

New Mountain Dew logo is a nostalgia-tinged hit

By Daniel John published

Another day, another heritage rebrand.

Branding
Siri icon

"Such a downgrade": Apple fans aren't loving the new Siri icon

By Daniel John published

The slow Apple Intelligence rollout continues.

Branding
Burger King and Pepsi logo

Viral X thread claims logos are trying to control your mind

By Daniel John published

But isn't nostalgia just another design trend?

Logos & Icons
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