Latest about Olympic Games
Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorship
Unite or become irrelevant, says branding expert Jenna Isken.
Keeping the Olympic logo on the Eiffel Tower makes absolutely no sense
It contradicts the spirit of the Olympic brand.
Nike's Olympic Games typeface has a lot of muscle
The variable font adapts to any sporting situation.
How Paris 2024 was a beautiful evolution of Olympic design
Monotype's creative type director analyses this year's visual identity.
There are over 42 LA 2028 Olympic logos (and I can’t pick a favourite)
We’re spoilt for choice.
Quirky Apple iPad ads put a twist on Paris 2024
The illustrations put Olympic sports in everyday settings.
"For some brands, the best approach to the Olympics is to not be there"
Siegel+Gale's Jenna Isken talks us through the dos and don'ts of Olympics marketing.
I can't believe this Olympic athlete's cheese photos aren't AI
'Gymnast hugs a giant piece of parmesan' certainly sounds like a text prompt.
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