Latest about Logo history
The most controversial logos ever, from Gap and ebay to London 2012
Designers choose the bold, the bad and the bland of logo design.
The best Olympics logos of all time
From iconic minimalism to 'Rachel from Friends', these are the best Olympics logos to date.
15 years after the worst rebrand in history, Tropicana is trying again
Has it learned its lesson?
The Amazon logo: a history – how the retail giant got its smile
As Amazon celebrates its 30 year anniversary, we analyse how its logo has evolved with it.
Wait, the Skoda logo wasn't inspired by a bird?
The century-old design has a surprising story.
The THX logo: a (non-exhaustive) history
The audience is listening as we take a look back at the journey of the THX logo over decades.
The Starbucks logo: a history
We look back at the history of the Starbucks logo, and how it evolved to one of the most recognised marks on the planet.
The Rolling Stones logo has a surprisingly spiritual origin
What’s more rock 'n' roll than the goddess of death?
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