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I’m disturbed by these creepy Heinz ads for all the wrong reasons
By Natalie Fear published
Joker makeup gets a ketchupy twist.
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I didn't need it, but I just ordered the LEGO Star Wars 2024 Advent Calendar - there's 20% off right now
By Ian Dean published
Treat yourself.
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Lloyds' brand refresh is a powerful symbol of progression
By Natalie Fear published
It’s the banking brand’s biggest multi-channel ad campaign to date.
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Benefit's adorable makeup packaging is a retro feast for the eyes
By Natalie Fear published
The cosmetics brand bucks the minimalist trend.
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Ikea’s poignant new ads are a powerful call to action
By Natalie Fear published
The campaign helps flood victims in Thailand.
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Rising stars: graduates and hot new digital artists to watch in 2024
By ImagineFX staff published
We shine a spotlight on the superstars of the future and their work at top art schools.
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How to turn a 2D concept into an incredible 3D-printed figure
By Emily Chapman published
Concept artist Emily Chapman shares her process for sculpting, printing and painting an outstanding model to put on display.
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This perplexing optical illusion transforms in the blink of an eye
By Natalie Fear published
My brain can’t pick a perspective.
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