Latest about Jaguar
Leaked letter suggests Jaguar's designers weren't happy with rebrand
Internal complaints about the design and the process.
A designer has 'fixed' the controversial new Jaguar logo
The viral video has already got more views than Jaguar's.
Why Jaguar's risky rebrand should be applauded
Where other brands have played it safe, Jaguar went bold – for better or worse.
Elon Musk will have been crying during the reveal of Jaguar's bold EV car concept
The bold design of the Type 00 has proved us all wrong about the controversial rebrand.
The leaked new Jaguar concept car looks like it was a Barbie x Action Man collab
And you literally can't see out the back.
People are starting to suspect the controversial Jaguar rebrand could be a hoax
"All will be revealed" next week.
‘It completely misunderstands what a brand is’: A branding expert weighs in on Jaguar’s controversial new look
We talk to JKR’s Lee Rolston about the year’s most contentious rebrand.
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