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Brands should invest in multisensory marketing – here’s why
By Paul Silcox published
From gesture control to in-store design and mixed, virtual and extended reality, multisensory marketing is here to stay.
We need to talk about those controversial new Jane Austen book covers
By Daniel John last updated
Is no author safe from the BookTok craze?
The Ugg brand name dispute is almost as ugly as the boots
By Daniel John published
“It’s extremely hard to fight a lawsuit against a multi-billion dollar company."
The best book covers of the month: January 2025
By Daniel John published
We've already seen some stunning covers in 2025.
Is Apple really losing its advertising touch?
By Daniel John published
The company's new Genmoji ads are raising eyebrows.
Brilliant or baffling? Designers are torn over the new Kellogg's billboards
By Daniel John published
It's one of the most striking campaigns we've seen for a while.
Paper brand GF Smith's vibrant new identity gets people talking
By Rosie Hilder published
We chat to the creatives behind the project.
The best movie posters of the month: January 2025
By Daniel John published
Our pick of the most beautiful new theatrical posters.
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