Colour
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![Use colour to shape UX](https://cdn.mos.cms.futurecdn.net/TNkDMFVa7uR6G7o9NHY3s9-320-80.png)
How to use colour to shape UX
By Joshua Garity last updated
Explore how to use colours to build trust and increase revenue.
![Pantone](https://cdn.mos.cms.futurecdn.net/xqAYqq7rBScA2dcYokfzDY-320-80.jpg)
Pantone reveals 2021's colour of the year – and it's not what you might expect
By Georgia Coggan last updated
One more surprise.
![Branding featuring drawings of families](https://cdn.mos.cms.futurecdn.net/679A4wiyMNTgYdLjBCnXZ8-320-80.png)
5 huge colour trends for 2021
By Tom May published
We predict the colour palettes that will be big in the creative world over the next 12 months.
![Pantone Period](https://cdn.mos.cms.futurecdn.net/Z8tHz9skFpVrQbriWRdBy9-320-80.jpg)
Pantone launches a Period colour (and people are seeing red)
By Daniel Piper published
It's "active and adventurous" – but is it accurate?
![Pantone Ultra Black](https://cdn.mos.cms.futurecdn.net/wqeFRLuQsTMGYAvNeWAiAT-320-80.jpg)
Nas and Pantone partner to create new Ultra Black colour
By Georgia Coggan published
Colour experts collaborate with hip hop legend, Nas.
![Pantone colour trends](https://cdn.mos.cms.futurecdn.net/fX7rWjREEqbTPHgzjeY4NV-320-80.jpg)
Pantone reveals must-have colours for 2020 (and they're not what we were expecting)
By Daniel Piper published
"Misty Jade", anyone?
![Pain Tone](https://cdn.mos.cms.futurecdn.net/5kxmqykrZv2jZFWRvJqenf-320-80.jpg)
These are Pantone's most uncomfortable colour tones
By Daniel Piper published
'Pain Tone' pays tribute to black lives lost.
![Pantone Color Match Card](https://cdn.mos.cms.futurecdn.net/Wb976qyp5RHUhRm5RTay8e-320-80.jpg)
Pantone's new Color Match Card is a total game-changer
By Daniel Piper published
It's like Shazam for colours.
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