Colour theory

Latest about Colour theory

Cadbury and Ikea logos with inverted colours.

What happens when iconic brands change colour?

By Natalie Fear published

Netflix should never be green.

Branding
The Colors of Motion film colour prints

Can you guess these movies from their colour palettes?

By Joseph Foley published

They make stunning art prints.

Movies & TV Shows
The Discord logo

I can’t decide what colour the Discord logo is

By Amelia Bamsey published

And it’s stressing me out.

Logos & Icons
5 of the colours in Pantone's NYFW prediction

Pantone reveals the 15 colours of autumn/winter 2022

By Amelia Bamsey published

Take note, creatives.

Digital Art
A black and white photo of four spoons

Can you spot the red spoon in this perplexing TikTok?

By Amelia Bamsey last updated

Errr, we're totally stumped.

Optical Illusions
A photo of the colour changing IX Flow

BMW’s new colour-changing car is far more than just a pretty face

By Amelia Bamsey published

Looks: 10. Functionality: 10.

Product Design
Pantone colour of the year frame on a gradient purple and blue background.

Pantone’s Colour of the Year 2022 revealed

By Amelia Bamsey published

Knock knock, it's the 90s.

Creative Inspiration
Two photos of a hat that are seemingly different colours.

Colour-changing hat illusion is hurting our heads

By Amelia Bamsey published

This will make outfit planning very tough.

Optical Illusions
Pantone

Pantone's new colour chart has a seriously surprising purpose

By Georgia Coggan published

It's the wee-irdest thing we've seen for a while.

Graphic Design
Use colour to shape UX

How to use colour to shape UX

By Joshua Garity last updated

Explore how to use colours to build trust and increase revenue.

UX & UI
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