Colour theory
Latest about Colour theory
![A black and white photo of four spoons](https://cdn.mos.cms.futurecdn.net/A4VAWb4L3fKP3YYvy5HrRM-320-80.jpg)
Can you spot the red spoon in this perplexing TikTok?
By Amelia Bamsey last updated
Errr, we're totally stumped.
![A photo of the colour changing IX Flow](https://cdn.mos.cms.futurecdn.net/8Eca5wtobgSr9LkyDbSnAf-320-80.jpg)
BMW’s new colour-changing car is far more than just a pretty face
By Amelia Bamsey published
Looks: 10. Functionality: 10.
![Pantone colour of the year frame on a gradient purple and blue background.](https://cdn.mos.cms.futurecdn.net/WjpJGqB3EcvYZQuYWAojG4-320-80.jpg)
Pantone’s Colour of the Year 2022 revealed
By Amelia Bamsey published
Knock knock, it's the 90s.
![Two photos of a hat that are seemingly different colours.](https://cdn.mos.cms.futurecdn.net/hT4nwuHs72VhGkxpfuKxgF-320-80.jpg)
Colour-changing hat illusion is hurting our heads
By Amelia Bamsey published
This will make outfit planning very tough.
![Pantone](https://cdn.mos.cms.futurecdn.net/cTMdgRNgq6LxMzz2b3cqCZ-320-80.jpg)
Pantone's new colour chart has a seriously surprising purpose
By Georgia Coggan published
It's the wee-irdest thing we've seen for a while.
![Use colour to shape UX](https://cdn.mos.cms.futurecdn.net/TNkDMFVa7uR6G7o9NHY3s9-320-80.png)
How to use colour to shape UX
By Joshua Garity last updated
Explore how to use colours to build trust and increase revenue.
![Pantone Period](https://cdn.mos.cms.futurecdn.net/Z8tHz9skFpVrQbriWRdBy9-320-80.jpg)
Pantone launches a Period colour (and people are seeing red)
By Daniel Piper published
It's "active and adventurous" – but is it accurate?
![Pantone colour trends](https://cdn.mos.cms.futurecdn.net/fX7rWjREEqbTPHgzjeY4NV-320-80.jpg)
Pantone reveals must-have colours for 2020 (and they're not what we were expecting)
By Daniel Piper published
"Misty Jade", anyone?
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