Colour theory

Latest about Colour theory

Pantone Mocha Mousse

Pantone's Colour of the Year is giving me the ick

By Daniel John published

'Comforting and calming' is one way of describing Mocha Mousse.

Design
An image showing the rarest logo colours

Here's why nobody uses these colours in logo design

By Joe Foley published

They could offer big branding opportunities.

Logos & Icons
A billboard advert that looks all green but has a secret message that can only be seen by people who are colourblind

This ingenious billboard ad has a hidden message

By Joe Foley published

(But not everyone can see it).

Advertising
Pantone Porsche turbonite colour

Porsche's turbonite is the most surprising colour trend of NYFW

By Joe Foley published

No, it's not just grey.

Branding
Pantone Color Insider tool

Pantone's new tool aims to help designers stay ahead of colour trends

By Joe Foley published

Color Insider provides up-to-date data on trending hues.

Graphic Design
An infographic showing Inside Out characters and emotion/colour combinations

Clever Inside Out 2 infographic shows the power of colour in emotional marketing

By Joe Foley published

What happens when emotions combine?

Graphic Design

What brands can learn from Charli XCX's Brat marketing

By Elle Eveleigh published

6 reasons brands should emulate Charli XCX's approach to colour

Branding
A screenshot from Hexcodle

Hexcodle is Wordle for colour geeks, and I love it

By Joseph Foley published

This could be 2024's most addictive game for designers.

Gaming
Four examples of successful logo colours

How to choose the perfect logo colour for a brand

By Nick Carson last updated

A colour can say a lot about a brand. Here's how to choose the right one for a logo.

Logos & Icons
Pantone London Fashion Week colours

Pantone sums up London Fashion week in 10 colours

By Joseph Foley published

We'll be wearing 'Chutney' and 'Charlock' next season, apparently.

Fashion
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