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![Heinz ketchup pasta sauce being tipped onto a plate of pasta](https://cdn.mos.cms.futurecdn.net/2qouTL9N7tgtPLQVHJgrXJ-320-80.jpg)
Heinz's ketchup pasta sauce campaign is ridiculously controversial
By Natalie Fear published
Are you disturbed or delighted?
![Guardian ad campaign](https://cdn.mos.cms.futurecdn.net/8kUC7qQFt2kvaRo64fwp8S-320-80.jpg)
The Guardian’s new campaign is a masterclass in elegant design
By Natalie Fear published
The provocative ads prove it’s Not for Sale.
![Specsavers billboard ad featuring text that reads "the sound of popcorn popping"](https://cdn.mos.cms.futurecdn.net/hwCk6dY8uY2gxTMZ6qJu29-320-80.jpg)
Specsavers' new ad campaign is an ASMR fan's dream
By Natalie Fear published
Because who doesn’t love the squelch of sun cream?
![McDonald's fries box in a house plant](https://cdn.mos.cms.futurecdn.net/LV587KhRnqzV6xm2voxKMT-320-80.jpg)
McDonald's striking new ads will make you think twice about littering
By Natalie Fear published
By bringing it inside your home.
![Aldi billboard outside of a Nando's restaurant](https://cdn.mos.cms.futurecdn.net/mubQxFobCdYJEE7U6wojHV-320-80.jpg)
Aldi’s bold new billboard could ruffle some feathers
By Natalie Fear published
Adding Nando’s to its list of rivals.
![Painting of England rugby fans](https://cdn.mos.cms.futurecdn.net/FpdpfCQV2rp472iHro4rtB-320-80.jpg)
O2 turns rugby fans into surprisingly beautiful works of art
By Natalie Fear published
What screams team spirit more than French Romanticism?
![Best brand campaign of the decade; logos from PS4 and Spotify on the CB at 10 awards logo](https://cdn.mos.cms.futurecdn.net/pLfmiLtAy5WCd3WZGfEDvZ-320-80.jpg)
Vote for the best brand campaign of the decade
By Ian Dean published
What's the best brand campaign of the last ten years? You decide.
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