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"I'm down to roll up my sleeves": a day in the life of Mike Perry
By Natalie Fear published
Tavern's chief creative officer discusses Modern Heritage design and his essential reading for young creatives.

Heinz somehow makes opening sauce packets a fashion statement with stylish tooth 'grillz'
By Natalie Fear published
Opening ketchup – but make it fashion.

Popeyes puts a clever spin on its logo to entice hungry fans
By Natalie Fear published
Just say ‘yes’.

This historic dockyard’s branding rewrites the rulebook on heritage design
By Natalie Fear published
The new campaign packs a punch.

From Clippy to Copilot: Microsoft celebrates 50th anniversary with vibrant campaign
By Natalie Fear published
But it's more than a nostalgia trip.

This weird ad campaign unlocks an exclusive promo – but only if you’re bald
By Natalie Fear published
Mami Wata has an unconventional way to promote sun protection.

Invasion of the cats! These wild Dreamies billboards are my favourite ad campaign ever
By Natalie Fear published
They can’t keep their paws off.

Dove's new campaign wants to break you out of the selfie cycle
By Natalie Fear published
#ShareTheFirst encourages us to get candid.
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