Branding

Latest about Branding

Photograph of a printed book of fonts showing different styles and weights.

The psychology of fonts: how fonts make you feel

By Jon Stapley published

We take a dive into the psychology of fonts, looking at how different fonts are perceived.

Fonts & Typography
Jason Combs Switch 2 logo design

I wish this Nintendo Switch 2 logo concept was the real deal

By Natalie Fear published

The ingenious design has already won the hearts of fans.

Logos & Icons

Is KFC's Saucy new brand genius or desperation?

By Joe Foley published

It's bold, pink and looks nothing like KFC.

Branding
Coca-Coola logo

This mischievous website is the perfect clapback to Coca-Cola’s controversial AI ad

By Natalie Fear published

Coca-Coola wishes you a happy hoolidays.

Branding

Kellogg's reimagines the perfect brand mascot as a giant 3D kaiju in a surprising new ad

By Joe Foley published

But can a hip hop-loving rooster save breakfast cereal?

Branding
Star Wars logo in the Star Wars logo font

The 11 best Star Wars fonts to download

By Dom Carter last updated

The force is strong with these free Star Wars fonts.

Fonts & Typography
Tesla logo on an image from BBC Top Gear

Tesla lost its legal battle against Top Gear, but did it win the war?

By Joe Foley published

Elon Musk may have triumphed outside of the courtroom.

Branding

The new Eurovision logo has triggered a deep design debate

By Joe Foley published

I never thought the song contest would make me question the purpose of logo design.

Logos & Icons
WWE RAW official logo

I take it back, the new WWE RAW logo isn't as bad as I thought

By Natalie Fear published

Thank goodness the last one wasn’t the real deal.

Logos & Icons

The new Sandisk logo follows a controversial recent design trend

By Joe Foley published

But it has a clever inspiration.

Logos & Icons
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