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H&M's digital clone models are already causing controversy
By Joe Foley published
Digital twins could decimate the modelling industry.

Duolingo's viral Ashton Hall parody shows how brands can smash social media
By Joe Foley published
So why do so many brands get it wrong?

McDonald's reminds us who started the no-logo trend with new campaign
By Rosie Hilder published
Breakfast items take centre stage.

Aston Martin's Unreal Engine CGI car adverts look incredibly real
By Joe Foley published
Creatives overcame huge technical challenges.

Savage GDC 2025 billboard ad is revenge for Google Stadia layoffs
By Joe Foley published
Revenge of the Savage Planet lays on the satire.

The best Guinness adverts of all time – from the toucan to a singing pint
By Tom May published
We look back on the ads that changed the industry forever.

Ingenious Audi billboards soar above the chaos in EV branding
By Joe Foley published
Tesla and Jaguar could learn a thing.

The definitive best adverts of all time list, as chosen by experts
By Tom May last updated
From the 1930s to the 2020s, these are the best ads of all time.
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