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Coca-Cola's new taco campaign is subtly brilliant

By Rosie Hilder published

"Where there's tacos, there's Coca-Cola"

Undrinkable Can takes on Coca-Cola in bold art stunt

By Natalie Fear published

QSTNMRK? wants us to think before we drink.

Coca-Cola's new Christmas campaign is a refreshing twist on the festive season

By Natalie Fear published

It's delightfully modern and stylishly classic.

Coca-Cola's logo free-for-all makes a refreshing change

By Joseph Foley published

Throw out those brand guidelines.

Why Coca-Cola's bold new logo campaign was both uncomfortable and rewarding for the brand

By Daniel John published

"Loose, twisted, audacious, unofficial."

Coca-Cola's new AI 'experience' could prove controversial

By Daniel Piper published

Coke turns to AI-generated branding for new flavour.

Er, what just happened to the Coca-Cola logo?

By Joe Foley published

Few brands could pull off this campaign.

This mindboggling optical illusion shows the power of Coca-Cola's branding

By Joseph Foley published

Surely this can is red?

This Coca-Cola optical illusion continues to boggle minds

By Joseph Foley published

I promise this can isn't red.

Coca-Cola's new 'TikTok' branding couldn't be more Gen Z if it tried

By Daniel John published

It's giving 'How do you do, fellow kids?'

This mischievous website is the perfect clapback to Coca-Cola’s controversial AI ad

By Natalie Fear published

Coca-Coola wishes you a happy hoolidays.

Coca-Cola just resurrected its most iconic campaign ever

By Daniel John published

The 'debranding' trend just won't go away.

Sprite’s naked bottles are underwhelming at best

By Natalie Fear published

A nude illusion of sustainability.

Pepsi trolls Coca-Cola again in provocative new campaign

By Joseph Foley published

But is it a risky strategy?

This is not the new Coca-Cola logo

By Daniel Piper published

(But it's sadly believable.)

Coca-Cola's soulless AI Christmas ad remake is the worst branding blunder of the year

By Joe Foley last updated

So much for 'the real thing'.

All I want is for Coca-Cola to bring back the old Cherry Coke logo

By Daniel John last updated

Do it, you cowards.

First Pepsi, now KFC: why brands need to stop featuring competitors in their ads

By Daniel John published

If your ad shows a Coca-Cola can, it looks like a Coca-Cola ad.

Fanta rebrands and drops the orange

By Rosie Hilder published

Fresh global identity aims to be bold.

Everyone's still loving Pepsi's awesome optical illusion logo ad

By Daniel Piper published

A clever swipe at Coca-Cola.

Pepsi's redesigned fast-food logos feel a bit desperate

By Joe Foley published

It's time to stop moaning, Pepsi!

Why are so many soft drinks rebranding?

By Rosie Hilder published

We take a look at the latest rebrands in the world of FMCG.

The Brand Impact Award judging panel revealed

By Rosie Hilder published

Find out who's on the prestigious panel.

Pepsi's Coca-Cola trolling ad isn't as clever as it looks

By Daniel John published

We talk to a brand asset expert about the recent 'Tastes OK' campaign.

From Apple to Nike: the brands that fight the most online – and who's winning

By Daniel John published

New study shows who's beating who on social media.

Minute Maid has a fresh new look

By Rosie Hilder published

The world's largest juice brand gets a makeover.

Hilarious health food rebrands go viral on TikTok

By Joseph Foley published

I would totally fall for these.

Corona beer turns stock photos into clever optical illusion ads

By Joe Foley published

Simple... and cheap.

What the fnack is going on with Fanta's latest ad campaign?

By Joseph Foley published

It's a little bizarre.

Pepsi just brought back its awesome optical illusion logo ads

By Daniel Piper published

But is it as effective second time around?

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