search results for branding Refine by articleType dateRange News Features Inspiration Advice How to Review Buying Guide Deals DATE_RANGE_WEEK DATE_RANGE_MONTH DATE_RANGE_YEAR DATE_RANGE_12_MONTHS DATE_RANGE_24_MONTHS DATE_RANGE_36_MONTHS DATE_RANGE_ALL Justin Bieber's new brand logo gives us... nothing By Natalie Fear published 23 April 2025 Skylrk takes cryptic design to the extreme. Japan Airlines' sleek rebrand is a soaring success By Natalie Fear published 2 November 2024 Traditional heritage meets modern design. "Brands that build up their identity will be the winners": Why branding should be at the centre of your marketing strategy in 2024 By Dmytro Spilka published 16 January 2024 Your visual identity can boost your revenue. This fun new visual identity has a fantastic strapline By Rosie Hilder published 15 January 2025 Stick 'em up! Texas Tack's branding is spot on. "Every rebranding project is an archaeological dig": how we made New York Historical's new identity By Joe Foley published 3 January 2025 We learn how Lippincott found a single thread in historic institution and made a hyphen into a bridge for opposing views. Magnum abducts our radio waves with ingenious sonic branding ad By Natalie Fear published 12 March 2025 It's a mouthwateringly tasty campaign. Clever branding puts a smile on lab-grown meat By Joseph Foley published 15 May 2023 A tasty use of negative space. The new King’s Trust logo is made for the TikTok generation By Natalie Fear published 16 October 2024 But is it enough? This hip neighbourhood's logo is totally loopy, but I love it By Joseph Foley published 26 February 2024 A logo design you can really make your own. How to celebrate a brand's heritage – 6 expert tips By Rosie Hilder published 27 February 2024 Karl Wills of Taxi Studio shares how brands can lean into their heritage in a way that works. Coca-Cola's new 'literary' ad is an instant classic By Daniel John published 12 April 2025 Not many brands could pull this one off The Refugee Council's rebrand is a warm celebration of Britain By Rosie Hilder published 1 April 2025 The use of beautiful lino cut illustrations gives the brand a textured feel. A logo dispute is raging in Dallas (and the similarities are hard to ignore) By Natalie Fear published 31 January 2025 Are subtle differences enough of a defence? Ignore the hate, Walmart's bold new branding is the definition of a glow up By Georgia Coggan last updated 14 January 2025 This is a refresh worth celebrating. Meghan Markle faces logo design dispute with unexpected opponent By Natalie Fear published 20 February 2025 The similarities are striking. Kiehl's hits back at censorship with font made out of pubic hair By Natalie Fear published 11 February 2025 A new campaign says 'pubic hair, don't care'. Puig's radical new logo bucks the trend in fashion branding By Joe Foley published 7 May 2024 But what is it? Pepsi's redesigned fast-food logos feel a bit desperate By Joe Foley published 17 November 2024 It's time to stop moaning, Pepsi! The Ugg brand name dispute is almost as ugly as the boots By Daniel John published 4 February 2025 “It’s extremely hard to fight a lawsuit against a multi-billion dollar company." Umbro’s logo design dispute knows no end By Natalie Fear published 19 March 2025 Rival brand Dream Pairs won’t give in. Planning a rebrand? There are some months you should avoid By Rosie Hilder published 29 April 2025 New research shows the month you rebrand matters. Famous logos are even more iconic when drawn with a single line By Daniel John published 7 December 2024 From Apple to Netflix, these famous logos are stripped back to their essence. Amazon slammed by judge in 'landmark' logo dispute ruling By Daniel John published 4 March 2025 The retailer has been hit with a record $39M fine. Elon Musk defends missing Tesla logo on new Cybercab and Cybertruck By Daniel John published 11 December 2024 It's like an iPhone without an Apple. Puma pounces on Tiger Woods' logo design in new lawsuit By Daniel John published 8 January 2025 The golfer has a "target on his back" over Sun Day Red design. Why Elon Musks's 'X' Twitter rebrand is failing By Daniel John published 19 September 2024 We talk to an expert about the downfall of the brand. Trump butts in to cultural logo dispute that has nothing to do with him By Natalie Fear published 22 April 2025 But involvement doesn’t equal action. Bold new font file is like an NFT for typography By Rosie Hilder published 16 February 2025 Is this a new era for typography? New Microsoft Copilot+ PC branding aims to show the human side of AI By Daniel John published 4 July 2024 Koto's new visual identity wants to bring AI to life. What on Earth is Nike doing with its wild new branding? By Joseph Foley published 19 July 2023 People just don't get it 1 Archives LATEST ARTICLES1"Each time you watch the ad, you smile": Aardman on the Thatcher's Juicy Apple ad2"Tonight is about you telling me how f***ing amazing my art is": Robbie Williams launched a new art show – here's what happened inside the room3How a fun rebrand and a new mascot boosted this brand's reputation tenfold4Draw your own 'floating cube' optical illusion: an arty party trick and fun creative exercise5What is anti-design, the rising trend that tears up the rule book?
Justin Bieber's new brand logo gives us... nothing By Natalie Fear published 23 April 2025 Skylrk takes cryptic design to the extreme.
Japan Airlines' sleek rebrand is a soaring success By Natalie Fear published 2 November 2024 Traditional heritage meets modern design.
"Brands that build up their identity will be the winners": Why branding should be at the centre of your marketing strategy in 2024 By Dmytro Spilka published 16 January 2024 Your visual identity can boost your revenue.
This fun new visual identity has a fantastic strapline By Rosie Hilder published 15 January 2025 Stick 'em up! Texas Tack's branding is spot on.
"Every rebranding project is an archaeological dig": how we made New York Historical's new identity By Joe Foley published 3 January 2025 We learn how Lippincott found a single thread in historic institution and made a hyphen into a bridge for opposing views.
Magnum abducts our radio waves with ingenious sonic branding ad By Natalie Fear published 12 March 2025 It's a mouthwateringly tasty campaign.
Clever branding puts a smile on lab-grown meat By Joseph Foley published 15 May 2023 A tasty use of negative space.
The new King’s Trust logo is made for the TikTok generation By Natalie Fear published 16 October 2024 But is it enough?
This hip neighbourhood's logo is totally loopy, but I love it By Joseph Foley published 26 February 2024 A logo design you can really make your own.
How to celebrate a brand's heritage – 6 expert tips By Rosie Hilder published 27 February 2024 Karl Wills of Taxi Studio shares how brands can lean into their heritage in a way that works.
Coca-Cola's new 'literary' ad is an instant classic By Daniel John published 12 April 2025 Not many brands could pull this one off
The Refugee Council's rebrand is a warm celebration of Britain By Rosie Hilder published 1 April 2025 The use of beautiful lino cut illustrations gives the brand a textured feel.
A logo dispute is raging in Dallas (and the similarities are hard to ignore) By Natalie Fear published 31 January 2025 Are subtle differences enough of a defence?
Ignore the hate, Walmart's bold new branding is the definition of a glow up By Georgia Coggan last updated 14 January 2025 This is a refresh worth celebrating.
Meghan Markle faces logo design dispute with unexpected opponent By Natalie Fear published 20 February 2025 The similarities are striking.
Kiehl's hits back at censorship with font made out of pubic hair By Natalie Fear published 11 February 2025 A new campaign says 'pubic hair, don't care'.
Puig's radical new logo bucks the trend in fashion branding By Joe Foley published 7 May 2024 But what is it?
Pepsi's redesigned fast-food logos feel a bit desperate By Joe Foley published 17 November 2024 It's time to stop moaning, Pepsi!
The Ugg brand name dispute is almost as ugly as the boots By Daniel John published 4 February 2025 “It’s extremely hard to fight a lawsuit against a multi-billion dollar company."
Umbro’s logo design dispute knows no end By Natalie Fear published 19 March 2025 Rival brand Dream Pairs won’t give in.
Planning a rebrand? There are some months you should avoid By Rosie Hilder published 29 April 2025 New research shows the month you rebrand matters.
Famous logos are even more iconic when drawn with a single line By Daniel John published 7 December 2024 From Apple to Netflix, these famous logos are stripped back to their essence.
Amazon slammed by judge in 'landmark' logo dispute ruling By Daniel John published 4 March 2025 The retailer has been hit with a record $39M fine.
Elon Musk defends missing Tesla logo on new Cybercab and Cybertruck By Daniel John published 11 December 2024 It's like an iPhone without an Apple.
Puma pounces on Tiger Woods' logo design in new lawsuit By Daniel John published 8 January 2025 The golfer has a "target on his back" over Sun Day Red design.
Why Elon Musks's 'X' Twitter rebrand is failing By Daniel John published 19 September 2024 We talk to an expert about the downfall of the brand.
Trump butts in to cultural logo dispute that has nothing to do with him By Natalie Fear published 22 April 2025 But involvement doesn’t equal action.
Bold new font file is like an NFT for typography By Rosie Hilder published 16 February 2025 Is this a new era for typography?
New Microsoft Copilot+ PC branding aims to show the human side of AI By Daniel John published 4 July 2024 Koto's new visual identity wants to bring AI to life.
What on Earth is Nike doing with its wild new branding? By Joseph Foley published 19 July 2023 People just don't get it
