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Justin Bieber's new brand logo gives us... nothing

By Natalie Fear published

Skylrk takes cryptic design to the extreme.

Adobe quietly rebrands, tweaking its iconic logo

By Rosie Hilder published

There's a new 'A' in town.

Japan Airlines' sleek rebrand is a soaring success

By Natalie Fear published

Traditional heritage meets modern design.

"Brands that build up their identity will be the winners": Why branding should be at the centre of your marketing strategy in 2024

By Dmytro Spilka published

Your visual identity can boost your revenue.

This fun new visual identity has a fantastic strapline

By Rosie Hilder published

Stick 'em up! Texas Tack's branding is spot on.

"Every rebranding project is an archaeological dig": how we made New York Historical's new identity

By Joe Foley published

We learn how Lippincott found a single thread in historic institution and made a hyphen into a bridge for opposing views.

Magnum abducts our radio waves with ingenious sonic branding ad

By Natalie Fear published

It's a mouthwateringly tasty campaign.

The new King’s Trust logo is made for the TikTok generation

By Natalie Fear published

But is it enough?

This hip neighbourhood's logo is totally loopy, but I love it

By Joseph Foley published

A logo design you can really make your own.

This opera house's new moving logotype oozes sophistication

By Rosie Hilder published

Pentagram's new rebrand has caught my attention.

Coca-Cola's new 'literary' ad is an instant classic

By Daniel John published

Not many brands could pull this one off

How to celebrate a brand's heritage – 6 expert tips

By Rosie Hilder published

Karl Wills of Taxi Studio shares how brands can lean into their heritage in a way that works.

The Refugee Council's rebrand is a warm celebration of Britain

By Rosie Hilder published

The use of beautiful lino cut illustrations gives the brand a textured feel.

A logo dispute is raging in Dallas (and the similarities are hard to ignore)

By Natalie Fear published

Are subtle differences enough of a defence?

Ignore the hate, Walmart's bold new branding is the definition of a glow up

By Georgia Coggan last updated

This is a refresh worth celebrating.

Meghan Markle faces logo design dispute with unexpected opponent

By Natalie Fear published

The similarities are striking.

The Cola wars just got interesting as Campa Cola takes over India

By Rosie Hilder published

But is its branding any good?

Kiehl's hits back at censorship with font made out of pubic hair

By Natalie Fear published

A new campaign says 'pubic hair, don't care'.

Puig's radical new logo bucks the trend in fashion branding

By Joe Foley published

But what is it?

Pepsi's redesigned fast-food logos feel a bit desperate

By Joe Foley published

It's time to stop moaning, Pepsi!

Umbro’s logo design dispute knows no end

By Natalie Fear published

Rival brand Dream Pairs won’t give in.

The Ugg brand name dispute is almost as ugly as the boots

By Daniel John published

“It’s extremely hard to fight a lawsuit against a multi-billion dollar company."

Planning a rebrand? There are some months you should avoid

By Rosie Hilder published

New research shows the month you rebrand matters.

Famous logos are even more iconic when drawn with a single line

By Daniel John published

From Apple to Netflix, these famous logos are stripped back to their essence.

Elon Musk defends missing Tesla logo on new Cybercab and Cybertruck

By Daniel John published

It's like an iPhone without an Apple.

Amazon slammed by judge in 'landmark' logo dispute ruling

By Daniel John published

The retailer has been hit with a record $39M fine.

Puma pounces on Tiger Woods' logo design in new lawsuit

By Daniel John published

The golfer has a "target on his back" over Sun Day Red design.

Bold new font file is like an NFT for typography

By Rosie Hilder published

Is this a new era for typography?

Why Elon Musks's 'X' Twitter rebrand is failing

By Daniel John published

We talk to an expert about the downfall of the brand.

Trump butts in to cultural logo dispute that has nothing to do with him

By Natalie Fear published

But involvement doesn’t equal action.

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