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Justin Bieber's new brand logo gives us... nothing

By Natalie Fear published 23 April 2025

Skylrk takes cryptic design to the extreme.

Adobe quietly rebrands, tweaking its iconic logo

By Rosie Hilder published 8 May 2025

There's a new 'A' in town.

Japan Airlines' sleek rebrand is a soaring success

By Natalie Fear published 2 November 2024

Traditional heritage meets modern design.

"Brands that build up their identity will be the winners": Why branding should be at the centre of your marketing strategy in 2024

By Dmytro Spilka published 16 January 2024

Your visual identity can boost your revenue.

This fun new visual identity has a fantastic strapline

By Rosie Hilder published 15 January 2025

Stick 'em up! Texas Tack's branding is spot on.

"Every rebranding project is an archaeological dig": how we made New York Historical's new identity

By Joe Foley published 3 January 2025

We learn how Lippincott found a single thread in historic institution and made a hyphen into a bridge for opposing views.

Magnum abducts our radio waves with ingenious sonic branding ad

By Natalie Fear published 12 March 2025

It's a mouthwateringly tasty campaign.

The new King’s Trust logo is made for the TikTok generation

By Natalie Fear published 16 October 2024

But is it enough?

This hip neighbourhood's logo is totally loopy, but I love it

By Joseph Foley published 26 February 2024

A logo design you can really make your own.

This opera house's new moving logotype oozes sophistication

By Rosie Hilder published 2 days ago

Pentagram's new rebrand has caught my attention.

Coca-Cola's new 'literary' ad is an instant classic

By Daniel John published 12 April 2025

Not many brands could pull this one off

How to celebrate a brand's heritage – 6 expert tips

By Rosie Hilder published 27 February 2024

Karl Wills of Taxi Studio shares how brands can lean into their heritage in a way that works.

The Refugee Council's rebrand is a warm celebration of Britain

By Rosie Hilder published 1 April 2025

The use of beautiful lino cut illustrations gives the brand a textured feel.

A logo dispute is raging in Dallas (and the similarities are hard to ignore)

By Natalie Fear published 31 January 2025

Are subtle differences enough of a defence?

Ignore the hate, Walmart's bold new branding is the definition of a glow up

By Georgia Coggan last updated 14 January 2025

This is a refresh worth celebrating.

Meghan Markle faces logo design dispute with unexpected opponent

By Natalie Fear published 20 February 2025

The similarities are striking.

The Cola wars just got interesting as Campa Cola takes over India

By Rosie Hilder published 11 May 2025

But is its branding any good?

Kiehl's hits back at censorship with font made out of pubic hair

By Natalie Fear published 11 February 2025

A new campaign says 'pubic hair, don't care'.

Puig's radical new logo bucks the trend in fashion branding

By Joe Foley published 7 May 2024

But what is it?

Pepsi's redesigned fast-food logos feel a bit desperate

By Joe Foley published 17 November 2024

It's time to stop moaning, Pepsi!

Umbro’s logo design dispute knows no end

By Natalie Fear published 19 March 2025

Rival brand Dream Pairs won’t give in.

The Ugg brand name dispute is almost as ugly as the boots

By Daniel John published 4 February 2025

“It’s extremely hard to fight a lawsuit against a multi-billion dollar company."

Planning a rebrand? There are some months you should avoid

By Rosie Hilder published 29 April 2025

New research shows the month you rebrand matters.

Famous logos are even more iconic when drawn with a single line

By Daniel John published 7 December 2024

From Apple to Netflix, these famous logos are stripped back to their essence.

Elon Musk defends missing Tesla logo on new Cybercab and Cybertruck

By Daniel John published 11 December 2024

It's like an iPhone without an Apple.

Amazon slammed by judge in 'landmark' logo dispute ruling

By Daniel John published 4 March 2025

The retailer has been hit with a record $39M fine.

Puma pounces on Tiger Woods' logo design in new lawsuit

By Daniel John published 8 January 2025

The golfer has a "target on his back" over Sun Day Red design.

Bold new font file is like an NFT for typography

By Rosie Hilder published 16 February 2025

Is this a new era for typography?

Why Elon Musks's 'X' Twitter rebrand is failing

By Daniel John published 19 September 2024

We talk to an expert about the downfall of the brand.

Trump butts in to cultural logo dispute that has nothing to do with him

By Natalie Fear published 22 April 2025

But involvement doesn’t equal action.

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