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Nike says goodbye to Tiger Woods in classy final ad

By Natalie Fear published

It’s the end of an iconic era.

These Nike sneakers don't exist, but everyone wants them

By Ian Dean published

Just don't call the new Our Force 1 NFTs.

You need to see these ingenious Nike ads

By Natalie Fear published

Strap in, sneakerheads.

Nike's new Wemby logo is out of this world

By Joseph Foley published

The Alien has landed.

5 of the best Nike x Tiger Woods ads

By Natalie Fear published

The most iconic adverts from a dream collaboration.

Somehow, I don't hate Nike's new jacket-tent hybrid

By Natalie Fear published

Points for style and function.

Nike asked Skiman to change its logo

By Joseph Foley published

It told them to go jump, man.

What on Earth is Nike doing with its wild new branding?

By Joseph Foley published

People just don't get it

Sorry, but this 17th-century painting does not contain Nike sneakers

By Joseph Foley published

(The Nike logo is timeless – but not that timeless.)

Nike has no excuse for this NBA shirt design fail

By Joseph Foley published

The iconic Jumpman logo isn't universally loved.

Indignant England fans give US flag a Nike makeover

By Joseph Foley published

"Stick to putting a tick on the old plimsolls."

Why I'm not surprised AI was involved in Nike's latest advert

By Rosie Hilder published

It's the done thing these days.

Anta's new Kyrie Irving logo divides fans

By Joseph Foley published

It has a deep meaning, but it's not the OG.

The new Umbro logo is a powerful tribute to a 100-year legacy in sport

By Joe Foley published

Umbro is as iconic as Nike or Adidas.

Tiger Woods turns his back on his old logo

By Daniel John published

He insists he doesn't want the Nike design back.

New England football kit gets a "modern twist" (and it's not going down well)

By Natalie Fear last updated

Don't touch the flag!

From Apple to Nike, I’m mesmerised by these hypnotising chrome logos

By Natalie Fear published

You can create your own with Paper’s latest tool.

Tiger Woods' new logo has a genius hidden meaning

By Natalie Fear published

Sun Day Red combines legacy and luxury.

"A costume born of patriarchal forces": athletes slam 'sexist' Nike kit

By Natalie Fear published

Men's sport always gets more coverage.

How to become unforgettable: Iconic brands decoded

By Jem Saka published

We dissect the likes of Apple, Louis Vitton and Liquid Death.

Tiger Woods is ready to ruin his new logo design

By Natalie Fear published

Sun Day Red is made to evolve.

12 of the best sports logos of all time

By Tom May last updated

These famous sports logos represent the joy and passion of fans around the world.

From Apple to Nike: the brands that fight the most online – and who's winning

By Daniel John published

New study shows who's beating who on social media.

These Apple sneakers could be yours – but would you want them?

By Joseph Foley published

The kicker is the price.

A day in the life: illustrator Sam Taylor

By Rosie Hilder published

The illustrator reveals his dream client, plus how he deals with artist's block and quiet periods.

The best NBA logos: 10 basketball teams that nailed branding

By Tom May last updated

Bringing joy to b-ball fans across North America, these are the best NBA logos in the league.

"Challenging moments made me who I am," says Henn Kim

By Rosie Hilder published

The Normal People illustrator tells us about her new memoir.

5 times brands got International Women's Day right

By Natalie Fear published

It's harder than you think.

Puma pounces on Tiger Woods' logo design in new lawsuit

By Daniel John published

The golfer has a "target on his back" over Sun Day Red design.

Putting the Rolling Stones logo on Barcelona shirts is a stroke of merchandising genius

By Joseph Foley published

But it's not the first band to sponsor a football club.

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