Review: Futura: The Typeface

A beautifully designed book that gives the lowdown on the second most famous sans-serif.

Our Verdict

Fascinating facts and a playful layout make this a worthy tribute to the font that always manages to look modern. The book itself is a thing of beauty, too.

For

  • Surprising facts
  • Playful layout
  • Historical photographs add context
  • Luxurious cover treatment

Against

  • That's quite a price tag

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Futura: The Typeface, by Petra Eisele, Annette Ludwig and Isabel Naegele, is a vast and rather beautiful celebration of Futura, launched to celebrate the typeface’s 90th birthday (published by Laurence King Publishing with an RRP $65/£45). And, as a testament to its superb design, Futura really does look as fresh today as it did back in the 1927.

It's easy to assume that it would be tricky to create an entire book about Futura. But it turns out there’s a lot of mileage in this perennially trendy typeface. Who knew, for instance, that it was the first typeface on the moon? Or that it was Stanley Kubrick's favourite font? Or, in less positive associations, that it was assailed by the Nazis in World War II, used across the party’s propaganda?

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The Verdict
9

out of 10

Review: Futura: The Typeface

Fascinating facts and a playful layout make this a worthy tribute to the font that always manages to look modern. The book itself is a thing of beauty, too.

Emily Gosling

Emily Gosling is a freelance art and design journalist currently writing for titles including Creative Review, Eye on Design, Creative Boom and People of Print. She’s previously worked at Elephant magazine, It’s Nice That and Design Week, and was editor of Type Notes magazine. Her book Creative Minds Don’t Think Alike was published by Ilex Press in 2018, and she also plays bass as one-quarter of the eight-titted beast, Superstation Twatville.

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