"We’ve been making video for social since before social was a thing": a day in the life of Pete Gibbons

Pete Gibbons headshot
(Image credit: Pete Gibbons)

Pete Gibbons is the co-founder of creative agency Formidable, a social-first company combining the mindsets of advertising, PR, and entertainment. Beginning his career at the BBC, Pete soon developed an interest in creating video content, capitalising on the early emergence of YouTube and social media.

With the help of Formidable's team of creative specialists, Pete has gone on to develop immersive brand campaigns for the likes of Amazon, LEGO, Team GB and David Beckham. As part of our Day in the Life series, I caught up with Pete to discuss his early career, his favourite creative tools and the evolving landscape of social media.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

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