"Be interested, and you will be interesting”: a day in the life of Beardwood&Co designer Sarah Williams

Sarah Williams headshot
(Image credit: Sarah Williams)

Sarah Williams is co-CEO of branding agency Beardwood&Co, a creative collective focussed on nurturing talent from within to cultivate future leaders. Advancing from intern all the way to co-owner, Sarah's evolution within the company is built upon her passion for delivering impactful creative solutions. Her inspirational journey has led her to spearhead a diverse array of design projects for a roster of notable clients, from Danone to Colgate.

As president of AIGA NY, Sarah is committed to "Championing the Future of Design for All", building an inclusive and accessible platform for creatives to learn and evolve. As part of our Day in the Life series, we caught up with Sarah to discuss life as a co-CEO, her dream project, and why mentorship programs are crucial for inclusivity in the design industry.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). 

With contributions from
Latest in Creative Careers
Tina Touli headshot
"The 9 to 5 work routine was draining my creativity”: a day in the life of Tina Touli
A section of the cover of ImagineFX 251
Check out some masterful manga with issue 251 of ImagineFX
Augustinas Paukšte waving out of a window
"I tried to be a human orchestra": a day in the life of creative director Augustinas Paukšte
Kae Neskovic headshot
"AI is a reflection of human creativity": a day in the life of Kae Neskovic
Graphic design careers
“Graphic designers are not magicians”: is the industry getting too demanding?
Pete Gibbons headshot
"We’ve been making video for social since before social was a thing": a day in the life of Pete Gibbons
Latest in Features
Tesla logo
The history of the Tesla logo: from car badge to global tech brand
Nintendo and AI art; a vibrant illustration showcases a large group of popular video game characters, seemingly from the Mario franchise
Mario and Zelda creator rejects AI to "find what makes Nintendo special" – what we can all learn from Shigeru Miyamoto
Selection of Guinness ads throughout the ages
The best Guinness adverts of all time – from the toucan to a singing pint
Tina Touli headshot
"The 9 to 5 work routine was draining my creativity”: a day in the life of Tina Touli
Promise Mascot Agency;
How Ikumi Nakamura's 'art bible' helped create Promise Mascot Agency's grotesque mascots, and why collaboration in indie game development is vital
Stanley 'Artgerm' Lau discuses AI; a digital illustration showcases a stylised female figure, reminiscent of a comic book superhero, likely Supergirl, with vibrant colours and a dynamic pose
"In the future, there will be fewer artists like me – real artists" says Stanley 'Artgerm' Lau as he reflects on the dangerous impact of AI on art