Next committed a Photoshop fail so bad it got banned

Next advert on website showing a very slim model wearing stretch denim leggings. The image was banned because it exaggerated who thin the model looks.
(Image credit: Next)

A Photoshop fail in advertising or branding doesn't normally make the headlines these days. Some dodgy editing even gets blamed on AI (just see the controversy over the Fantastic Four poster). But it's not every day that an image gets banned partly due to digital manipulation.

The UK Advertising Standards Authority (ASA) has told the high street retailer Next to remove a piece of publicity because the imagery made the model look “unhealthily thin”. And the decision raises questions for fashion photography in general.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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