I’m jealous that I already own the Sony A7III camera – this £510 saving is worth screaming about!

It's the final day of Amazon Prime's October Prime Day event, and I've found a phenomenal UK deal on the Sony A7III professional camera, now only £989 down from £1,499 over at Wex Photo Video. This is the lowest price I've ever seen this 24MP mirrorless camera sell for, and I'm actually a little jealous since I own this camera and paid a lot more than this for it.

To provide a bit of price context, the last lowest UK price recorded on the Sony A7III was £1,199 back in May, and you had to jump through a fair few hoops to get it too, like requesting £300 in Sony cashback. As far as I can tell, there are no strings attached with this deal from Wex, and other retailers have price-matched too. Jessops has the Sony A7III listed for just £999, and John Lewis is matching Wex at £989.

The Sony A7III is one of the best streaming cameras on the market, and is an excellent choice for content creators thanks to its stacked Exmor R CMOS full-frame sensor which can produce super sharp 24.2MP stills and shoot video at 4K HDR. I photograph a lot of live music and events, so the impressive low-light capabilities and lightweight build are why I chose the A7III five years ago.

This low-price deal is for the camera body only, so you'll need to buy a lens or two to go with it. If you're a student, you can claim £150 cashback on this deal with John Lewis, or if you're shopping for lenses and accessories too then I'd stick with Wex, given its offering a free 1-year extended warranty and £100 Cashback on selected body, lens and accessory purchases. Take a look at our Prime Day content creator deals roundup for more savings.

Sony Alpha 7III (body) : £1,499.99 £989 at Wex Photo Video
SAVE £510: This is the camera I currently own, and after using it for almost 5 years I would highly recommend it to anyone looking for a new professional camera.

The Sony A7III is a full-frame mirrorless camera, meaning that it lacks a reflex mirror like the one found in typical DSLRs, making it much lighter.

It also has an electronic viewfinder (EVF) rather than an optical one, plus in-body image stabilization (IBIS) for steadier shots at slower shutter speeds.

Price Check: £999 at jessops | £989 at John Lewis

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US Deal – Sony A7III : $1,799.99 now $1,219 at Walmart
SAVE $580: There's also a US deal on this mirrorless pro camera over at Walmart in the US (although it's admittedly not as great as the UK price above).

Price Context: This deal beats last year's price of $1,364.99 at Walmart and is even cheaper than retailers like B&H Photo and Adorama.

Price Check: $1,499.99 at Best Buy | $1,498 at Amazon

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Sony FE 90mm f/2.8-22 Macro G OSS: $1,099.99 $998 at Amazon
SAVE $100: If you're looking for a new lens to go with your camera, then there's a small discount on my favourite lens for portraits – the Sony FE (SEL90M28G) 90mm.

Technically this is a macro lens, but I've used it for portraits too and I love the depth of field around my subjects and dreamy bokeh that it creates.

Price Check: $999.99 at Best Buy | $998 at B&H Photo

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