Why the 'most Gen Z royal photo ever' is a huge branding win

Remember when the internet was baffled by the apparent appearance of iPhones in old paintings? Well, despite the ubiquity of smart phones today, it seems people are just as surprised to see such tech in the hands of a modern royal.

Social media (and traditional media, for that matter) was ablaze this week with the news that Denmark's Princess Isabella had been photographed holding an iPhone. The pic was snapped by Her Royal Highness Queen Mary during an photo session for Isabella's 18th birthday (probably with one of the best camera phones), and it quickly divided opinion.

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Joe Foley
Freelance journalist and editor

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.