Will Google’s new icon make it easier to support Black-owned businesses?

Google Black
(Image credit: Google)

Google has added a new design feature to its maps and listings pages that will enable businesses to label themselves as Black-owned. The tag will make it easier for customers to recognise and support business owned by Black people, who can apply for the badge after claiming and verifying their listing page.

According to Google, the last few months has seen a "surge in online searches for Black-owned businesses", and the Black-owned tag is one part of a wider initiative to support those businesses online. 

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.