I Have Nothing but respect for Whitney Houston's new branding

Whitney Houston multiple images
(Image credit: Erik Herrström)

Whitney Houston has been rebranded for the digital space, with a whole new visual identity based on iconography, typography and design found across her vast collection of works. The new branding – commissioned by Sony – aims to encapsulate the star's identity for a modern audience. It's a huge ask to redefine a legend for a modern, online space, but we think the project is an overwhelming success.

The new identity will accompany Houston's work wherever you find it officially placed by Sony, from on Spotify to Sony-owned interviews and everywhere in between. Consisting of a dynamic monogram logo, new colour palette and brand-new typography, we're big fans of the sleek aesthetic that somehow remains playful, and feels classic all at the same time. We especially appreciate the inclusion of Houston's handwritten signature (below). See our monogram logo list to compare it to some other favourites.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site and its long term strategy, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.

Read more
The Obama Foundation rebrand
The Obama Foundation reinvents legendary font in future-forward rebrand
WTA logo
Critics have missed the point of the WTA's "generic" rebrand
Walmart new visual identity
Ignore the hate, Walmart's bold new branding is the definition of a glow up
Poster with young model and the slogan "Not your mother's Tiffany'
The best rebrands of all time
Wieden+Kennedy London logo reimagined
This agency's wild logo designs are a celebration of London's eclectic creative talent
Six of the best logos of the 1980s on a purple and pink gradient background
The best logos of the 1980s
Latest in Branding
Monotype quiz
What's your type? Take this font quiz to find your soulmate
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Between the Lines
"It's not enough to be a good writer”: Zosia Swidlicka on the importance of brand language in copywriting
Clippers logos old vs new
New LA Clippers logo is an instant classic
Reddit rebrand
'Help us clean up... that was the assignment': How we made Reddit's new identity
Rockstar energy drink
"Lively, buzzy and spirited": Rockstar rebrand ditches traditional energy drink aesthetics
Latest in News
Chupa Chups logo
The Chupa Chups logo was created by an art legend in just one hour
DC Sonic the Hedgehog comic collaboration
Sega reveals first glimpse of the Sonic DC collaboration we never knew we needed
The Dell 8K monitor on a green background, next to the text, 'Lowest price'.
The only commercially available 8K monitor is on sale with $1,771 off, and I'm intrigued
Tesla Cybertruck
Another day, another Tesla Cybertruck design fail
Dove ad
Dove's new campaign wants to break you out of the selfie cycle
Crayola crayons eight colours
Crayola's nostalgic limited edition packs bring back 'lost' colours retired since 1990 – plus a Million Crayon Giveaway