This new AI photo watermark remover is worrying

AI is causing all sorts of trouble for the creative community, with stealing from human artists being just one of the major issues. But a new service that's appeared on Product Hunt is a nightmare for copyright in a different way, because this technology, named WatermarkRemover.io, promises to remove watermarks from photos for free. 

When a photo is out in the wild online, watermarks are often the only thing protecting a photographer's work. So the advent of a free tool that can remove them is extremely worrying for the creative community – and leads to many questions about what the future holds for the regulation of AI technology. This certainly won't be added to our list of the best photo apps any time soon.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.