UK supermarket giants embroiled in bitter logo dispute

Lidl and Tesco logos
(Image credit: Lidl/Tesco)

Two supermarket giants are currently embroiled in a court battle over the use of a yellow circle. German retailer Lidl has launched a complaint against UK's number one supermarket Tesco for using a design far too similar to its own logo to promote its cheap loyalty card offers.

The design in question features a blue background with a large yellow circle in the middle, which on paper sounds remarkably close to Lidl's logo. With Lidl asserting that Tesco is trying to capitalise on its reputation as a discount retailer, as well as accusing Tesco of "deception", does it have a point? While it's clear Lidl won't be included in our best logos anytime soon, it still has a distinctive trademark.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site and its long term strategy, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.