Is Toyota’s logo cleverer than it looks?

Toyota logo
The 'three oval' logo was introduced in 1989 (Image credit: Toyota)

Car logos are often among the most recognisable in the world, and Toyota's is no different. The three-oval design is, at first glance, rather simple – but as one Reddit user has reminded us, there could be more to it than meets the eye.

Many famous logos contain hidden messages – we'll never forget the first time we saw the arrow inside the FedEx logo (currently top of our list of the best logos of all time). It seems the three ovals within Toyota's current logo, introduced in 1989, can spell out every letter of Toyota – with the help of a little creative highlighting (below).

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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