Hilarious Toyota AFL logo design blunder can never be unseen

If your logo is going to be seen by millions during the 2023 AFL season, you probably want to run it past a few sets of eyes first. But fans are speculating that the Toyota AFL design – currently sitting squarely in the centre of every pitch – perhaps wasn't checked over by any women.

The logo appears to depict a trophy being lifted into the air by a pair of symmetrical arms and heads. But at first glance, it rather resembles something else – namely, a drawing of a uterus and fallopian tubes. Many of the best logos of all time have double meanings, but they're usually intentional.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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