Postponed Tokyo 2020 Olympics won’t get new logo

Logo
(Image credit: Asao Tokolo)

After weeks of speculation, the Tokyo 2020 Olympics were officially postponed last week in response to the spread of coronavirus. The new dates have now been announced as 21 July to 8 August 2021, with the Paralympic games moving to 24 August to 5 September. While the dates have changed, in a potentially surprising move, both games will maintain their current Tokyo 2020 branding.

While it might seem an odd decision at first (since the games are no longer, you know, in 2020), the branding has appeared on advertising and billboards across the world (take a look at some of our favourite billboard advertising examples). It's also all over tons of merchandise including a gold bar worth $15,000, as well as the games' new relay torch. We can't even begin to imagine the marketing operation that would be involved in changing the name. 

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.