Tiger Woods turns his back on his old logo

Tiger Woods and the old 'TW' monogram
(Image credit: Getty Images/Nike)

Tiger Woods announced his new "luxury lifestyle and fashion" brand Sun Day Red to much fanfare this week, introducing a clever new logo involving a tiger with fifteen stripes – representing each of his major title wins. But what about the old 'TW' logo that followed Woods through his partnership with Nike? He no longer has the rights to it – and nor does he want them.

“I don’t want it back,” Woods announced at a press conference yesterday. "I’ve moved on. This is a transition in my life. I’ve moved on to Sun Day Red, and we’re looking forward to building a brand that elicits excitement and is transformative." (Looking for design inspiration? Check out the best logos of all time.) 

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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